Gizem Kaynak

Leading go-to-market strategy and commercial growth for Interactive AI. Responsible for driving revenue, developing strategic partnerships, expanding market presence, and building scalable customer acquisition programs. Partnering with organizations to unlock business value through AI-driven transformation while helping shape the company’s growth strategy and long-term commercial success.

𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗨𝗞 𝗠𝗮𝗿𝗸𝗲𝘁 | 𝗖𝗹𝗼𝘂𝗱, 𝗔𝗜, 𝗗𝗮𝘁𝗮, 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 • Manage a portfolio of enterprise and mid-market UK customers, helping senior leaders accelerate their cloud, AI, data, and digital transformation initiatives. • Lead strategic conversations with C-suite and senior technical stakeholders to align business priorities with cloud and AI adoption plans. • Orchestrate cross-functional engagement across solution architects, AI/ML specialists, consulting teams, and partners to deliver high-impact solutions. • Drive cloud adoption and workload modernisation across analytics, AI/ML enablement, applications, identity, security, and cost optimisation. • Lead executive briefings, roadmap discussions, discovery workshops, and value-focused conversations that support multi-year cloud strategies. • Develop digital-first engagement motions including webinars, content, campaigns, and partner collaboration to inform, educate, and engage customers at scale. • Maintain operational excellence in forecasting, pipeline management, and opportunity qualification while ensuring a high-quality customer experience. • Mentor and support peers across EMEA through leadership programs, Bar Raiser activities, and cross-team collaboration.

• Played a key role in establishing and scaling the Amazon Prime program in Turkey, driving seller participation, selection growth, and delivery performance across high-impact categories. • Partnered closely with marketing teams to produce seller-facing video content, onboarding materials, and program enablement assets that accelerated Prime adoption. • Designed and deployed dashboards, playbooks, and operational frameworks used across Prime accounts to enhance seller performance and Prime readiness. • Led data-driven growth initiatives, aligning logistics, product, category, and marketing teams to improve delivery metrics and customer experience for Prime buyers.

• Contributed to the early expansion and operational establishment and scaling of Amazon Prime Turkey, onboarding new sellers and improving Prime delivery compliance. • Developed training and enablement content supporting sellers’ transition into the Prime program. • Coordinated across marketing, operations, and logistics teams to improve Prime adoption, delivery speed, and customer experience.

• Managed one of the largest revenue categories (Computers & Video Games), driving selection expansion and category growth through data-backed account strategies. • Played a core role in establishing and scaling the EU2TR cross-border expansion program, onboarding sellers from the UK, Germany, France, Italy, Spain, Netherlands, Greece & Cyprus and helping them launch and grow in Turkey. • Worked with EU sellers to localise operations, optimise catalogue strategy, and expand selection into Amazon.com.tr.

• Contributed to the launch and early expansion of Amazon.com.tr, recruiting and onboarding domestic and international sellers to establish foundational marketplace selection. • Identified high-potential sellers through data-driven targeting and supported them through onboarding, tool adoption, and operational readiness. • Developed scalable outreach and seller education frameworks that accelerated marketplace growth during the launch phase.

• Led commercial planning and overall budget ownership for the Cash & Carry channel, delivering strong top- and bottom-line performance across major wholesale partners. • Drove joint business planning with strategic customers, aligning forecasting, promotional strategy, and category tactics to accelerate channel growth. • Strengthened forecasting accuracy and operational execution through data-driven analysis and cross-functional S&OP collaboration.

• Grew revenue in Local Modern Trade from 7% to 37% through targeted category strategy, promotional optimisation, and partner engagement. • Delivered channel expansion strategies across key regional retailers, improving assortment, pricing architecture, and customer activation. • Applied Net Revenue Management levers (pricing, pack architecture, mix, promotion, trade spend) to drive sustainable growth.

• Led field operations for 150+ merchandisers and 15 supervisors across 27 key accounts, driving execution for 20+ Unilever brands. • Designed and deployed a mobile tracking & task management system, improving route efficiency by 64% and revenue coverage by 42%. • Collaborated with account management and customer marketing to optimise trade investment, category visibility, and channel execution.

• Account Executive for Migros, Turkey’s largest national retail chain, responsible for commercial planning, promotional strategy, and category performance. • Built a predictive analytics model using IBM SPSS that delivered a 7% sales uplift with 25% lower investment, improving ROI and channel efficiency. • Partnered cross-functionally with marketing, finance, and supply chain to optimise assortment, promotion execution, and long-term strategic planning.