Kaustubh Patil

Head of Corporate Communications @ MM Activ Sci-Tech Communications Private Limited

About

I hold an IT engineering degree to my sleeve but though belonging to a rather technical sphere of studies, for me it was always marketing that won over the manufacturing aspect of a commodity. The journey transcends from college events, marketing job-role with an entrepreneurship firm post my B.E.and continues till now. The innovative work profile associated with all the aspects of Marketing Communication guided me through a number of advertising & branding solutions that included various B2B & B2C campaigns for different industries, awarding me with an exposure towards better understanding of brands & the role of media in nurturing them. Specialties: - Promotion and Communication Strategy - Direct Marketing through Collaterals Designing ,Media Planning and advertising through Print, TV , Radio ,OOH & PR Activities, - Web Advertising ,Web-Site maintenance - Digital Marketing Strategist- Facebook, Twitter, Linkedin, Instagram - PPC Campaigns

Country

India

City

Pune

Industry

Marketing & Advertising

Skill

Marketing Communications, Publishing, Online Advertising, Radio, CRM, Marketing Strategy, Market Research, Direct Marketing, Advertising, Public Relations, Marketing, Management, Event Management, Business Development, Marketing Management, Media Planning, Team Management, Integrated Marketing, Brand Management, Digital Marketing

Experience

Head of Corporate Communications

MM Activ Sci-Tech Communications Private Limited

2012-9 - Present · 14 yrs 1 mo

Pune Area, India

Brand Promotion & Management through Digital Media, Trade Media, Websites, Outdoor & Radio Campaigns, Collaterals, Promo Films, EDM Series.

Marketing Communications Executive

Testo India

2011-10 - 2012-9 · 1 yr

Pune Area, India

Product Launches City Seminars Advertising Exhibitions Product Merchandising Web Communication

Sr. Executive-Marcom

MM Activ Sci-Tech Communications Private Limited

2010-5 - 2011-9 · 1 yr 5 mos

Mumbai-Bengaluru-Pune

Job Profile includes Promotion and Communication Strategy, Direct Marketing through Collaterals Designing ,Media Planning and advertising through Print, TV , Radio ,OOH & PR Activities, Web Advertising ,Web-Site maintenance and Social Media Optimization Worked on Major Projects like, Bangalore IT.biz 2010- An event organised by Govt. of Karnataka for IT Industry. 6th Nutra India Summit- An event for Nutraceutical & Health Food Industry. Organizing bodies includes CSIR, CFTRI. Bangalore INDIA BIO 2011: An event organized by Govt. of Karnataka for Biotech Industry. It is the biggest biotech show in India. Also worked on the projects like Bangalore Nano 2010 ,EDGE 2011, events for Nanotechnology & Education sector respectively.

Management Trainee

Saatchi & Saatchi

2009-5 - 2009-6 · 2 mos

Bengaluru

I was involved in a market research study of SAATCHI & SAATCHI Focus. I have worked in the Client Servicing department to measure the brand awareness and perception of their major client BOSCH. I was given the responsibility of interaction with the consumers like mechanics and retailers to know about their psychographic profiles, brand preferences, buying behavior and selection of appropriate media vehicle. The findings of the project helped the advt agency to work on the different promotional activities for the BOSCH automotive products.

Sr. Marketing Executive

CATKing Educare

2007-7 - 2008-6 · 1 yr

Mumbai, Maharashtra, India

I was responsible for creating Marketing strategy and Implementing Online & Mobile Value Added services. Contributed for generating leads for Dot com using Web 2.0 methodologies & mobile marketing. Studied overall business and market analysis & Performed benchmarking across Web competitors. Instrumental for launching Pune Workshops. Conceptualized and implemented marketing strategy, marketing mix design (B2C Marketing).

Intern

S1 Corporation

2006-8 - 2007-3 · 8 mos

Worked as a software engineer in a team of 4 people. The title of the project was “Mobile Banking” ,using J2EE technology.It was designed in such a way that user of it will be able to do functions of the bank from the mobile. Front end was designed using JSP and MySQL supporting the back end of the project. Hibernate used as an interface between the both. WAP simulator was used for testing the application. My role was to write all the servlets for each operation,develop and maintain the database.