Katie M.

Responsible for all digital aspects of the company, from website management, e-commerce, content creation, PPC, social media management and supporting sales and other internal departments with reporting and analysis. - Oversaw the digital side of the company's re-brand, merging three separate websites, social media accounts, SEO damage limitation

In the summer of 2014, Rosemary Conley was acquired by Appello and I was assigned to manage RCO's social media channels. Managed the brand's Facebook and Twitter accounts through a difficult, post-administration period while maintaining and growing social engagement Development of digital PR skills Content creation along with designed branded imagery Increased Facebook followers by 5%, including recovery of post-administration dip, increased average page engagement by 5%

Includes placement year role as part of my Marketing BA(Hons) course. Took the newly created role and made it my own, rising to challenges set by management. Developed my design and HTML skills to provide in-house web design, digital marketing material, PR and brand management. Managed and developed the organisation's multiple Wordpress powered websites, increasing search engine rankings, authoring content and SEO specific blog posts, designed promotional imagery as needed. Produced and orchestrated both Google Ads activity and Facebook Ad promotions. Introduced social media to the business as a means of promotion and communication with customers.

Awarded Employee of the Year 2013 for contribution to the marketing of the Fareham branch and aiding the marketing development of the South Coast region. Awarded employee of the month, March 2013 & April 2011. Delivering on Nando’s high customer service expectations, building relationships with repeat customers. Developed hosting skills, prioritising and coordinating bookings and customer’s tables. Performing effectively within a large and varied team, leading teams where necessary.