Kathren Batarseh

Leading business development initiatives to identify, evaluate, and secure new strategic partnerships and collaborations. Building and nurturing long-term relationships with key stakeholders, partners, and healthcare organizations to expand business opportunities. Setting up strategies to effectively target healthcare professionals (HCPs) and key opinion leaders (KOLs) in alignment with clients’ therapeutic goals. Positioning products and services in the market through data-driven branding, marketing, and communication strategies. Collaborating with cross-functional teams (medical, marketing, and sales) to ensure cohesive execution of go-to-market plans. Analyzing market trends, competitors, and emerging opportunities to guide strategic decisions and optimize growth potential. Leading negotiations and partnership agreements to drive mutual value and ensure sustainable business outcomes. Representing the company at industry events, conferences, and networking forums to strengthen brand visibility and partnership pipeline.

Ophthalmology line Setting up strategies to target HCPs for our customer's therapeutic efforts and position the product in the market through branding & marketing tools. Identifying, developing, and maintaining professional relationships with national/regional KOLs, establishing peer-to-peer collaborations with key medical experts in the therapeutic areas covered through RTDs. Collaborating with physicians on medical affairs initiatives including publication and communication plans, advisory boards, medical education opportunities, training, and speaker development . Keeping up with the sales reports and numbers to evaluate the efficacy of our strategies . Proposes activities that helps to promote products, alongside focusing on E-Commerce (Social Media). Participate in local, regional and international scientific congresses determined by the company. Supervise and update the marketing material (printed and soft copies). Identify competitors profile and activities. following up on the sales per area and customer.

• Medical Representative - Dermatology and Aesthetics • Leading EU brands (UK & IT) • Building and Creating Marketing material. • Creating brand image and brand holders. • Launching Events and brand positioning. • PR and conducting Doctors visit. • Planning Round Table Discussion (RTD) with Key Opinion Leaders (KOLs). • Creating needs and loyal customers. • E-Marketing through social media. • Updating Scientific material and conduct training sessions with follow up (after sales services)

Building company’s profile and products portfolio (mainly ophthalmology line) for presenting the scope of services for potential business development opportunities. Submitting tenders documents for participating in public sector health services.

EU and non EU Regulatory Affairs Executive for: • Registering new products (successfully launched products in all territories, Centralized, DCP, MRP, National eCTD, Nees applications ). • Artworks & Labeling • Answering health authorities list of questions and queries for submitted products dossiers. • License Renewals and Withdrawals. • Launching products with customers and artworks. •Administrative and Quality variations for Dossiers compliance. • Bioequivalence • Pharmacovigilance (PV) and PSURs • CRM (Salesforce) • Quality Management System

Working with foreign doctors in the examination room to help maximizing the patients and doctors communication and health care service. This experience has strengthened my medical and communication skills.

• Marketing and Economics • Gene & Protein Therapy and Genomes • Biotechnology Advanced • Regulatory Affairs • Pharmacy Administration • OTC and Cosmetics • Immunology