Katelyn Siegel

Sr. Manager, Brand Marketing and Menu & Innovation, Carvel @ GoTo Foods

Country

United States

City

Atlanta

Industry

Marketing & Advertising

Skill

Cross-functional Team Leadership, P&L Management, Contract Negotiation, Supply Chain Management, Marketing Operations, Campaigns, Branding & Identity, Product Marketing, Team Leadership, Project Management, Consumer Research, Go-to-Market Strategy, Innovation, Menu Strategy, Briefs, Brand Communication, Packaging Graphics, Brand Personality, Social Media, Facebook

Experience

Sr. Manager, Brand Marketing and Menu & Innovation, Carvel

GoTo Foods

2023-1 - Present · 3 yrs 9 mos

Sr. Marketing Manager, Carvel

GoTo Foods

2019-3 - 2024-1 · 4 yrs 11 mos

Atlanta, Georgia, United States

Marketing Manager, Carvel

GoTo Foods

2017-4 - 2019-3 · 2 yrs

Atlanta, Georgia, United States

Marketing Specialist, Carvel

GoTo Foods

2016-7 - 2017-4 · 10 mos

Atlanta, Georgia, United States

Marketing Coordinator, Carvel

GoTo Foods

2013-4 - 2016-7 · 3 yrs 4 mos

Atlanta, Georgia, United States

Contract Employee

Axiom Staffing Group

2012-6 - 2013-3 · 10 mos

• Provided personal administrative support and assistance to the team • Maintained databases and spreadsheets weekly • Prepared and arrange presentations and necessary documents for meetings • Coordinated the reconciliation of post-meeting materials • Compiled and mailed event documents

Marketing Communications Specialist Intern

Greenway Health

2012-2 - 2012-5 · 4 mos

Carrollton, GA

• Coordinated social media functions across all platforms - with emphasis on Twitter and Facebook • Complied a social media competitive analysis to determine how Greenway compared to the competitors • Used Radian6 Platform to monitor Greenway and the competitors online presence • Created content and images to post on Twitter and Facebook - used HootSuite to schedule content postings

Public Relations & Event Planner Intern

Little PINK Book

2011-8 - 2011-12 · 5 mos

Greater Atlanta Area

• Solicited donations for PINK event gift bags & raffle items through aggressive cold calling activity • Liaised with event planners & marketing team to coordinate PINK events • Researched women's organizations to assist marketing team form strategic alliances • Created press releases and contacted businesses in awareness of Pink events

Marketing Intern

Atlanta Falcons

2010-8 - 2011-1 · 6 mos

• Assisted with CRM data collections and identify potential season ticket holders for priority list through promotional surveying and raffle • Represented Falcons Brand Ambassador, approachable, friendly and outgoing - willing to talk to anyone at anytime • Reported to the director of ticketing and sales