Katarina Gustafsson

Managing the dealer network in terms of marketing and their B2B or B2C communications. Responsible to implement and manage local marketing budgets and support in local marketing activities.

Responsible for Jaguars social media accounts and their content/influencer strategy on a global level. This included day-to-day community management, planning and creating content for campaigns or model launches. Managed global social media implementations to local markets and supported them in their local strategies. Other clients included: Jaguar & Land Rover Corporate (UK), Audi (UK), Heinz, Netflix (Nordics), Beats by Dre (Sweden), Hotels.com (Sweden)

Responsible for carrying out and coordinating customer satisfaction projects across the Nordics and Latvia. Developing new evaluation processes and customer scenarios together with client and Account Manager. Day-to-day management of projects including evaluation, budgeting and timelines. Clients included: Apple, Volkswagen, Kicks, Åhléns, Svenska Spel, Nespresso.

Supporting the communications team across both B2B and B2C accounts. Responsibilities included organising press events and liaising with influencers and journalists. Media relations and press office day-to-day management. Writing press releases, compiling media lists and pitching news stories to journalists. Conducting desk research and analysing social media landscapes for the different industries, spotting new potential businesses and competitors. Writing conversation calendars and social media content calendars. Clients included: Beefeater Gin, Maybelline UK, Gillette, London Designer Outlet, Organic Trade Board.

Responsible over the restaurant during opening hours. Control and drive sales to reach KPIs. Working collaboratively with HQ in order to implement changes/new at our branch. Motivate and educate employees as well as coordinate working schedules on a monthly basis.