Kase Ho

Under Ant International’s acquiring arm, Antom, 2C2P serves as a comprehensive payments platform enabling global enterprise businesses to securely process payments across multiple channels in Southeast Asia (SEA) and the Asia-Pacific (APAC) region. Supporting card schemes, e-wallets, BNPL, real-time payments (RTP), and installment payment plans (IPP), 2C2P provides efficient, secure, and cost-effective one-stop payment solutions for both online and offline transactions.

Company Introduction: Fave is Southeast Asia’s leading loyalty and QR payments platform, offering a robust suite of merchant-centric solutions to help businesses digitize and thrive in today’s dynamic environment. As a versatile digital wallet, Fave provides broad payment acceptance, integrating stored-on-file (SoF) methods like Grab, Boost, and Touch ’n Go, and card-on-file (CoF) methods such as Visa, Mastercard, and Amex. Key Contributions: • Developed and executed go-to-market strategies, successfully acquiring and managing over 150 eCommerce merchants, generating an average monthly GMV exceeding USD $700K across Singapore and Malaysia. • Established business partnerships with key brands like SHEIN, Robinsons, Golden Village, SecretLab, SingPost (SAM), Hong Leong Assurance, Upmesh, WhyQ, WeBuy, Takashimaya, and InstantPot. • Identified MVP product gaps and expanded new use cases, including live streaming and bill payments, to enhance product offerings. • Collaborated on the development of new product features, such as FavePay Express, strengthening the unique value proposition of Fave’s products. • Built strategic partnerships with third-party acquirers (TPAs) and PSP like 2C2P. • Streamlined SOP processes and resolved operational challenges by working closely with cross-functional teams, including Operations, Product, and Tech.

Key Contributions: • Consistently exceeded month-over-month KPIs across multiple product verticals through effective OKR goal-setting. • Secured strategic partnerships with major F&B chains, such as Sakae Group Holdings, Huggs Coffee Chain, Kam’s Roast, GODIVA, and Fu Chan F&B Holdings. • Acquired and managed over 300 SME F&B brand accounts, contributing to a monthly GMV of more than USD $2 million. • Achieved top sales performance in the local F&B division for the “Heartland Go Digital” government grant campaign. • Increased the density of hawker and coffeeshop merchants, including Amoy Food Centre, Maxwell Food Centre, Tiong Bahru Market, Fu Chan CoffeeShop Group, and Shenton Food Hall. • Identified and expanded new market segments within educational institutions, driving FavePay adoption in school canteens at institutions like SP, TP, and NTU. • Developed an effective merchant acquisition pitch deck, along with streamlined cold email and call templates for the local team. • Negotiated and secured an official payment partnership with Singapore’s largest online electronics retailer, Audio House, for the Samsung 2019 Carnival Sale at Expo.

Key Contributions: • Consistently met and exceeded monthly targets for new merchant acquisition and gross profit, driving business growth. • Acquired over 50 new merchants, contributing to significant month-over-month increases in gross profits. • Developed and refined an impactful merchant acquisition pitch deck to support the team in effectively engaging prospects.

Airfrov is a platform enabling users to discover and purchase overseas products through travelers’ extra luggage space. At Airfrov, I was responsible for identifying and driving new business opportunities, generating revenue, and negotiating strategic partnerships. My focus was on fostering strong relationships with stakeholders and enhancing user experiences. Key Contributions: • Strategic Partnerships: Negotiated and secured partnerships with major organizations such as SAFRA, MDIS, DBS, and Standard Chartered, driving mutual growth. • Product Launch Success: Pioneered go-to-market strategies for the Pre-order feature, achieving 200% month-on-month GMV growth within 3 months of launch, surpassing SGD $100k monthly GMV. • Merchant Acquisition: Created and delivered compelling pitch decks, onboarding over 50 overseas merchants/wholesalers to drive high sales volumes. • Content Partnerships: Secured collaborations with social media platforms to boost brand awareness, customer acquisition, and sales conversion. • Policy Enhancement: Revamped traveler and community guidelines to improve user experience and platform safety. • Event Sponsorships: Managed sponsorship campaigns for company and school events to increase brand visibility. Working at Airfrov allowed me to wear multiple hats, cultivating my skills in resourcefulness, adaptability, and agility.

• Managed day-to-day operations, ensuring customer satisfaction and a seamless experience. • Resolved customer pain points and disputes by providing timely solutions. • Oversaw logistical processes from initial order placement to final-mile fulfillment. • Collaborated with the marketing team to devise and execute online and offline campaigns. • Monitored and optimized the performance of Facebook Ads, Google Ads, and email campaigns. • Conducted product and market trend research to inform strategic decisions. • Designed and created landing pages and marketing assets for campaigns. • Managed user and merchant onboarding for new product features, including pre-orders. • Conducted user surveys and research to gather insights for product and service improvements.

• Managed sales process, from promoting, sales order to delivery order • Grew sales exponentially for a poorly performing outlet and exceeded sales target, generating monthly average sale of SGD$50k for outlet • Liaised with stakeholders to ensure that product orders are being processed for delivery • Stock taking & edging of raw spectacle lenses • Performed administrative duties such as picking up & appropriately directing phone calls, faxing, making arrangements for customer’s collection • Assisted CEO in organising and running company roadshows • Specialised in the selling of Orthokeratology contact lenses ranging from SGD$1-3k per pair and educated the public about the benefits

• Provided general and primary eye care services to the public • Managed sales process, from promoting, sales order to delivery order • Liaised closely with spectacle and contact lenses companies to ensure that the product order is being processed for delivery to customers • Stock taking and edging of raw spectacle lenses • Performed administrative duties such as picking up and appropriately directing phone calls, faxing, making arrangements for customer’s collection

• Provided general & primary eye care services to the public • Managed sales process, from promoting, sales order to delivery order • Grew sales exponentially for outlet and exceeded sales target • Liaised with stakeholders to ensure that product orders are being processed for delivery • Stock taking & edging of raw spectacle lenses • Performed administrative duties such as picking up & appropriately directing phone calls, faxing, making arrangements for customer’s collection • Assisted CEO in organising and running company roadshows • Specialised in the dispensing and selling of Orthokeratology contact lenses ranging from SGD$1-3k per pair and educated the public about the benefits