karoline lind

Digital business developer and change manager with focus on growth and innovation.

Lind & Co offers consultancy in business development, focus on driving digital sales (E-commerce), integrating channels (Omnikanal) and developing customer relations (CRM). From strategic advice and change management, to operational responsibility for implementation.

E-commerce Manager at Bonnier Magazines & Brands with budget and profit responsibility for all magazine's web shops. Purpose to drive profitable e-commerce and create added value for subscribers, through beneficial offers on lifestyle products related to our brands. Developed growth strategy, assortment and price strategy, channel strategy and campaign plan. Participated in product development and purchasing. Set up analytics for conversion optimization in Google Analytics, business and CRM systems. Participated in the switch of warehouse, distributor and business system. As system administrator ensured the development of e-commerce functions and flows, integrations to other systems, and GDPR.

Started and ran business for development, marketing and sales of sustainable fashion. Established LIND Store & Showroom, including e-commerce. Developed women's clothing collection and brand LIND - Crafted with Love and Care, as "proof of concept" (Swedish made, quality, timeless design, environmentally conscious materials). Identified and gathered 14 brands with different initiatives in sustainability, which I sold and marketed through my sales channels, with PR, SEO, google analytics, social media, e-mail marketing and customer events. Created sales with high conversion rate and high average purchases. Also established brands at major retailers and created export opportunities to Japan.

Involved in building up the market for home video, buying and rental film, in Sweden. Sold and marketed video (own rights, SVT, Disney, SF, Warner, etc.), music and computer games. Went from telesales, to regional and key account responsibility, further to the marketing department as a product manager. I worked with advertising, PR, trade shows, conferences, product, retail and sales materials. I took part in launching Disney home video film in Sweden. I also got the opportunity to work at the parent company in London and its sister company Technicolor in Los Angeles for 6 months.

Responsible for operations in e-commerce. Defined digital vision and strategy for omni channel development. Set objectives, budget and operational plan for growth. Marketing and sales activities via digital channels in interaction with physical stores. Responsibility for logistics, customer service, customer club, CRM, Social Media, Content Management, SEO, SEM and DM. Personnel responsibility in e-commerce.

Product Manager of Direct marketing services (DM), in newly established International Business Unit "Products and Concept Management" (PCM) after Stralfors was acquired by Swedish Post 2006. Identified, developed and managed services within multi-channel DM and Customer Relationship Management (CRM). Internationalized Stralfors offer and integrated with the Post. Made business, product and marketing plans. Launched "One-to-One Unlimited", multichannel DM koncept, with marketing through PR, lectures and educations internal and external. International project manager for the strategy work "Future Position within Marketing Communication Services". Part project manager for "Smart Communication" (international communication concepts and customer events), together with Stralfors and Posten's marketing departments.

International Product Manager Wound Care, and Product Manager for Salvequick Multiplex in Sweden. Developed product plans, packaging, launches, retail and advertising campaigns. Consultancy assignment during vacancy before my own maternity leave.

Responsible for partnerships and promotional collaborations around the video launches. Launched for example the movie "The Third Wave" in collaboration with the Toyota RAV4, through advertising, in-store materials and events. Also launched Matrix Reloaded with the adaptation and implementation of in-store materials and promotional materials aligned with strict brand guidelines from Warner Home Video International. Worked with the format change from VHS to DVD and Video-on-demand. Consultancy assignment during vacancy before my own maternity leave.

Coordinated, adjusted and adapted the international marketing plan, from EMEA into the Nordics, for advertising, media, PR, sponsorship, product, sales and in-store materials. Launched the Sony Ericsson P800 in the Nordic region, one of the first mobile phones after the merger between Sony and Ericsson, and one of the market's first smartphones. Consultancy assignment during vacancy.

Responsible for bonusmail.se, a service for bonus based direct mail (DM) through email "Permission Marketing". One of the Swedish Post's first digital services, and a pioneer in digital marketing, which made way for multi-channel services and integrations. Launched and promoted the service through advertising, PR, lectures and training courses both internally and externally. Managed to build Scandinavia's largest customer database of permission based DM and achieving sales budget for advertisers and media agencies. Built an organization with technical developers, web administrators CRM and sales specialists. The service was licensed by an American company which meant international cooperation for development. Participated in the Management Group for the business area "Marketing Communication Services" and held presentations on developments in digital DM for the Group Executive Committee in the Swedish Post.

Budget, personnel and customer responsibility for radio department. Planned, procured and implemented radio campaigns for some of the largest advertisers. Gave lectures and trainings internal and external. Represented the media agencies in the commercial radio industry organization.

Budget responsibility for key accounts including media agencies. Took part in building up a new adverising market for commercial radio, which started in Sweden -94. Cooperation with advertising agencies and production companies.

Home selling of vacuum cleaners. Became "best salesperson of the month".

Driven by exploring possibilities for local and digital production on-demand. Business responsibility for Rydboholms (one of the oldest textile printing companies, previously owned and operated by my family through three generations), as well as for priority resellers and partners for Ljungbergs Factory's collection. Developed new and existing customers with increased sales and customer satisfaction. Developed offer, pricing, delivery processes and customer communication. Involved in strategies, e-commerce, PR events, procurement of material, quality and environmental issues. Full time consultancy assignment. New owner december 2015.