karlie gleeson

Redevelopment marketing strategy and implementation to reposition centre inclusive with celebrity ambassador Natalie Gruzlewski. Implemented major launch event at development completion, brand direction, designed and implemented new websites and ECRM program.

Marketing strategy and campaign management, budget and finance, retailer relations, event management, developed and implemented ECRM program new website with a focus on increasing time on site with online gaming.

Marketing plan implementation, digital marketing inclusive of website management and ECRM delivery, campaign management inclusive of promotions and events.

Responsible for redevelopment marketing strategy with a focus on brand management, integrated digital marketing plan, PR and budget management. Key achievement was implementing and winning an international award for I Am Growing development launch inclusive of social media strategy.

Marketing Assistant at Robina Town Centre

Brand management and repositioning, staff management, digital and direct strategy, social media strategy and implementation, retailer relations, PR, IMC, finances, media, buying and planning, budgeting and strategy. Completed stage two redevelopment for Westfield Carindale. Developed and implemented the marketing and repositioning strategy for the Westfield Garden City redevelopment.

Our purpose is to create extraordinary places, connecting and enriching communities. We're all about re-imagining what's possible, pushing the limits to continue creating the best fashion, food, entertainment and leisure experiences. In 2015, over 525 million customers visited one of our 40 centres, so it's no surprise that shoppers and retail brands are at the very heart of what we do. When you join our team, you're joining the industry leader. You'll learn from the best and be challenged and inspired by the passion and drive of those around you. We'll make sure you'll have exposure to a diverse mix of professions and access to rare and unimaginable career experiences. You'll see your efforts shape the places and experiences that touch millions of lives every day.Together, we're making extraordinary happen…

Head office role to support national retail manager and stores.

Awards: Griffith Business School Market Research Highest Grade 2014 Griffith Business School Strategic Marketing Highest Grade 2013 Griffith Award for Academic Excellence 2013 Griffith Business School Retail Branding and Innovation Highest Grade 2013