Karin Hart

Led Simplot’s global business with McDonald’s, the largest customer within the Food Group portfolio. • Developed ‘Future State’ strategic planning process, endorsed by McDonald’s and recognized with a Global Leadership Award. • Reorganized the global MBU team creating new innovation and sustainability roles, redesigning field service work, and global market responsibility mapping.

Led Foodservice Channel sales team of about 50 people, responsible for all U.S. market geographies, brokers, distributors, and corporate buying groups. • Designed and executed plan to significantly reduce the Simplot broker force from 55 brokers to 12, in anticipation of a new regional, then national model. • Developed channel and product category leaders within Sales for better alignment with the Marketing team, improved focus on non-potato categories, and improved promotion execution.

Responsible for creating strategy and leading team of 20 National and Key Account Sales leaders who successfully drove Simplot’s business with the top 100 U.S. Chains (excluding McDonald’s). • Increased sales and profitability with Burger King, Whataburger, YUM Brands, Compass Group, Braum’s, Chipotle, TGI Friday’s and Red Robin. • Developed job pathing program for Key Account Managers who qualify for National Account roles, resulting in retained talent and reduced turnover. • Created and executed new customer prioritization process, creating criteria to identify strategies from transactional customers to ensure appropriate resource investment and pricing strategy.

Marketing leadership role, responsible for strong Foodservice and Retail brands such as Healthy Choice, Butterball, Armour, La Choy and Banquet. • Worked with larger Retail Division to reformulate product recipes for the more scrutinizing Foodservice market. • Developed successful brand promotions such as Healthy Choice bicycle giveaways, Butterball seasonal Thanksgiving promotions and Banquet meal deli incentives.

Led cross-company team between McCain and Ore-Ida in managing the Bright Harvest Sales Agency Agreement drawn between the companies following their acquisition merger.

Marketing leader responsible for Foodservice advertising and media planning for all brands; responsible for Specialty Brands and the Appetizer categories. • Managed internal and external advertising agencies, telemarketing and fulfillment houses. • Implemented new creative process for agency projects for better budget management and customer appeal.

In-house agency graphic designer responsible for the production of marketing materials (one year); entry-level marketing positions (three years) responsible for leading product lines in poultry division.