Karime Esper

• Led the end-to-end execution of TED’s AI event, managing cross-functional teams to deliver a sold-out experience for 1,000+ attendees and achieving a 9.8 NPS score. • Developed a comprehensive program roadmap, managing a $200K+ budget, tracking KPIs, and aligning timelines with organizational objectives to ensure strategic impact and operational efficiency. • Organized onboarding and engagement plans for 100+ event staff, including attendee flows, role descriptions, schedules, communication plans, and risk management resources, fostering team preparedness and alignment. • Created a risk management framework with contingency plans and emergency FAQs, ensuring smooth resolution of issues and uninterrupted event operations.

• Expanded the partner ecosystem by 20%, recruiting five top-tier partners, conducting readiness assessments, and aligning goals to drive engagement and mutual success. • Designed and executed joint go-to-market strategies with strategic consulting partners, resulting in a 25% increase in partner-influenced pipeline through co-selling initiatives and shared account planning. • Developed and optimized a partner program, including playbooks and resources for customer retention, which improved the renewal rate of customers in the program by 15%. • Created and launched a partner marketing strategy to enhance partner visibility, increasing brand recognition and driving new sales opportunities.

• Managed day-to-day operations for key strategic partners, including Spotify, SiriusXM, Netflix, and Dish, achieving 100% contractual commitments through effective escalation management, internal communications, and operational support. • Analyzed and measured $30M partner deals performance, using data models to drive strategic direction and inform leadership, while also creating forecast models that influenced the creation of two new $4M deals. • Developed pre- and post-mortem plans to proactively identify and mitigate risks, saving 50% of response time when issues arose during new campaigns. • Coordinated cross-functional teams (Product, Engineering, Marketing, Legal, Finance) to resolve partner technical and strategic issues, ensuring seamless collaboration and enhancing partner satisfaction and business growth.

• Managed and nurtured strategic relationships with top partners (Google Cloud, Salesforce, Facebook), driving an additional $200K in quarterly revenue through optimized go-to-market (GTM) strategies. • Developed and executed joint business, marketing, and GTM plans, resulting in a 20% average growth rate in strategic alliances and increasing partner engagement. • Led quarterly business reviews with partner executives, defining objectives, tracking growth metrics, and providing actionable insights to optimize performance and drive business growth. • Developed partner enablement programs, training cross-functional teams on GTM programs, driving a 30% increase in partner certifications and improving program adoption across the organization.

• Designed and launched a Marketing Partner Program and Partner Portal, increasing partner communication by 80% and improving overall partner engagement. • Developed and executed joint business plans with top partners, creating B2B messaging strategies and driving sales through targeted marketing campaigns. • Led inbound marketing programs, boosting partner sales engagement and contributing to significant revenue growth.

• Managed relationships with VMware’s top 3 strategic channel partners, executing go-to-market, joint business, and enablement programs, increasing partner retention by 20%. • Analyzed and reported key B2B metrics, including sales, forecasts, and ROI, leading to the renegotiation of partnership terms and improved client satisfaction. • Drived cross-functional groups in designing, planning, implementing, and managing various channel programs achieving field sales, business strategy and marketing, and product division objectives.