Kapil Bhatia

Partnering with CMOs and media teams to translate MMM insights into marketing and media strategy decisions Shaping conversations on budget allocation, channel ROI, incrementality and growth strategy Connecting data-driven insights with brand and business outcomes across multiple categories Leading pan-India marketing effectiveness engagements, collaborating with CMOs, agencies and analytics teams

Worked with brands on AI-based emotion and attention analytics - Evaluated creative, media and UX effectiveness using facial coding & eye-tracking - Partnered with marketing teams to link AI-insights to creative, media and CX decisions - Strengthened understanding of behavioural science in marketing

Led client engagements on marketing effectiveness and MMM-driven decision making Guided advertisers on optimizing media mix, ROI improvement and campaign effectiveness Translated analytics outputs into clear marketing and media planning actions Worked closely with agencies and client marketing leadership teams

Worked on retail media and in-store brand communication for FMCG categories - Collaborated with partner brands on visibility, promotions and shopper marketing - Linked commercial priorities with marketing objectives on JioMart platform - Helped launch new revenue streams from brand partnerships and non-FMCG categories

Led client engagements on marketing effectiveness and MMM-driven decision making Partnered closely with CMOs, brand teams and media agencies to align MMM insights with marketing strategy Guided advertisers on optimizing media mix, ROI improvement and campaign effectiveness Translated analytics outputs into clear marketing and media planning actions Worked closely with agencies and client marketing leadership teams

Created integrated media and communication solutions for key brands Partnered with marketing teams to align OOH and cross-channel media strategy with brand objectives Focused on audience targeting, impact planning and campaign effectiveness Built senior-level stakeholder relationships across advertisers and agencies Contributed to media strategy, targeting and impact planning for large advertisers

Significantly contributed to Ad Sales for West Auto brands across Zee News cluster and DNA newspaper. Worked with client marketing teams and agencies to design appropriate print & TV advertising solutions aligned with larger campaign objectives - Recognized with 'Hero of the Month' Awards in Feb'14 and Jun'14 for exceptional revenue attainment, exemplifying a commitment to target accomplishment.

Worked with client marketing teams and agencies to design appropriate TV advertising solutions aligned with campaign objectives Managed international ad sales for Colors TV across USA, Canada, UK, MENA, and APAC markets from the India West base; achieved ₹3.5 crore in total revenues across these regions

Met and engaged with clients to promote print advertising solutions Worked with marketing teams and agencies to understand campaign needs and budgets Helped clients choose suitable ad formats, positions and editions to meet communication objectives Coordinated with internal teams for proposal, pricing and execution of print campaigns

Built a strong foundation in consumer behaviour, GTM execution and channel strategy. Responsible for achieving revenue targets assigned. Product visibility and promotion in the assigned territory. Designing strategic programs engaging retailers to boost sales. This resulted in SOGA leadership in the region handled within 6 months of launch. A progressive move from prepaid sales to business analyst’s role basis understanding of market dynamics and trends followed by mobile phone users. Conducted Primary and Secondary research to analyze market conditions before launch of iphone & other new devices including data cards and devise GTM strategy for the Mumbai Circle along with the various channel heads. Analyzing the usage pattern of onboard customers on iphone platform ACHIEVEMENTS: Trade Marketing: Got awarded the best TM in the zone for distribution expansion. Consumer Marketing: Got the highest SOGA in 6th month of launch in the region.

Currently pursuing