Kalinda Fisher

In 1998, Kalinda Fisher founded Advocate Market Research Bureau. Through the years and the ebbs and flows of the industry, Advocate has become a leader in qualitative research and has a passion for finding ways to truly hear the voice of the intended audience. Advocate has a strong foothold in healthcare and banking with a special interest in entrepreneurial ventures, especially those which add to the consumer/patient experience. "With my background as a sociologist and the knowledge I gained working in advertising research, I found that many businesses and organizations didn't really have an understanding of the consumers of their products. I began Advocate Market Research Bureau to help businesses and organizations, through effective market research, gain a truer picture of their consumers by becoming, in essence, the 'voice' of their consumer, and ultimately their 'advocate.' Essentially, the market research we provide helps our clients gain the understanding and insights they need to reach their customers in the most effective ways possible." Methodologies: QUALITATIVE RESEARCH: Qualitative Research helps a business understand the end user of your product or service. Allows one a way to put a face to the consumer...because, in the end, isn't that what matters most? Ex.: Focus groups, one-on-one interviews and intercepts. QUANTITATIVE RESEARCH: Quantitative Research, often used in conjunction with Qualitative Research, gathers market and consumer information that allows for a highly quantifiable, objective answer to your research questions. Ex.: On-line surveys, telephone, mail (yes, some people still use this method). Or, for a really quick read, text offers a great way to get an 'in the moment' read on an experience or interaction with a product or service. Industries: Healthcare Banking Insurance Technology especially those used to enhance consumer/patient experiences Consumer Experience Patient Experience