Kaanchi Gupta
Digital Marketing Analyst @ Force Factor
About
As an aspiring business analyst, I thrive at the intersection of data, strategy, and business decision-making. Currently pursuing an MS in Business Analytics at Babson College, I am deeply committed to leveraging data-driven approaches to solve real-world business challenges. I am excited by the opportunities data offers to uncover hidden patterns, improve processes, and deliver value. I approach every problem with a balance of analytical rigor and creativity, collaboration being at the very core. I’m constantly learning and evolving, driven by a curiosity to explore new technologies and methodologies that can further enhance business outcomes.
United States
Boston
Management Consulting
Amazon Marketing Services (AMS), Tiktok Marketing, Go-to-Market Strategy, Pricing Strategy, Competitive Analysis, Search Engine Optimization (SEO), HubSpot, Marketing Analytics, Product Marketing, Software as a Service (SaaS), Project Management, R Shiny, Business Consulting, R Studio, Product Management, Business, Analytical Skills, Influencer Marketing, Brand Marketing, Creative Strategy
Experience
Digital Marketing Analyst
Force Factor
Boston, Massachusetts, United States
Digital Marketing Intern
Force Factor
Boston, Massachusetts, United States
Marketing Analyst
BluStream.ai
Boston, Massachusetts, United States
● Developed HubSpot lead-scoring and lifecycle tracking frameworks, improving MQL→SQL visibility and strengthening demand generation. ● Analyzed website and multi-channel campaign performance to uncover growth opportunities and improve conversion efficiency. ● Conducted competitive pricing strategy and ad benchmark research, advising leadership on go-to-market planning and budget allocation. ● Built client-facing journey flows and prototype dashboards on BluStream’s AI platform, enhancing customer experience metrics and sales readiness. ● Spearheaded and launched BluStream’s first podcast, managing strategy, guest research, and promotion to expand brand visibility.
Solutions Consultant | Marketing Analytics & Business Intelligence
Zeta Global
● Managed 100+ RFP and RFI requests for major US clients contributing to a 15% increase in client acquisition using data-driven insights. ● Leveraged Excel and data platforms (Zeta DSP, Xandr, Salesforce), executing programmatic advertising strategies worth $1MM ● Utilized Tableau to analyze campaign performance data to improve fund allocation that resulted in 10% cost savings.
Business Analytics Intern
Car-O-Baar Rentals Pvt Ltd
Mumbai, Maharashtra, India
● Analyzed customer usage across 10,000 rental records optimizing vehicle allocation, fleet utilization through periodic, ad hoc reporting. ● Developed SQL queries to streamline booking and fleet data, reducing vehicle idle time by 15% and enhancing operational efficiency ● Conducted data-driven market analysis on demand trends for rental services, leading to a 25% increase in corporate client bookings
Founder
2 to Tango
Mumbai, Maharashtra, India
● Scaled client base from 50 to 125 clients -150% increase, by tracking growth across 200+ events, leading to a 60% increase in revenue ● Utilized visual analytics to drive a 30% increase in online engagement, 25% lead generation through data-driven marketing strategies ● Delivered data visualizations showcasing market impact and event success, contributing to a 'Best Choreography 2023' nomination
Marketing Intern | Data Analytics & Campaign Optimization
The Thought Partner
Mumbai, Maharashtra, India
● Led a data research project using Excel to assess 50 boutique marketing consultancies, identifying market gaps and opportunities. ● Facilitated the creation of newsletters, website blueprints for an awareness campaign resulting in a 10% increase in inquiries ● Analyzed engagement metrics of new customers, optimizing existing campaigns, improving ROI by 25%
Product Marketing Intern | Consumer Analytics & Market Research
Sanghvi Brands Limited
Mumbai, Maharashtra, India
● Leveraged consumer behavior data insights to devise marketing strategies for 'MyGlamm Beauty,' boosting engagement by 30% ● Established brand partnerships with 15 retail outlets, used CRM analytics to track customer acquisition and campaign effectiveness
Education
Babson College
Business Analytics
University of Mumbai
Marketing/Marketing Management, General
University of Mumbai
Marketing
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