Justin F.

Key member of the executive team reporting to the CEO and private equity group, hired to elevate the company from OTC / private label pharmaceuticals to develop / launch the emerging CBD market. Executed the sales hiring process, establishing four account executives and 60 external brokers, spearheading training, and exceeding quota achievement. * Collaborated with national retail buyers including CVS, Walgreens, UNFI, Wegman’s, Shop Rite, Zulily, and Road Runner Sports to increase the market from $2M to $10M in sales and expanded distribution to four international markets * Direct a remote workforce and commanded significant pivot during COVID back to private label of CBD and Wellness products, resulting in $1.1M in post-COVID sales * Arranged the first strategic partnership in the CBD industry, establishing Elevate CBD as the exclusive partner of Spartan.com and growing retail / wholesale sales to $2M+ with 100% month-over-month ecommerce revenue increases * Appointed and managed leading data analytics firm Brain Trust Partners to deploy a mobile ad campaign specifically for CVS, resulting in 20% click through and 35% increase in retail sales * Hired and built the marketing team of web developers and social media / PR professionals that led to a 100% increase in direct-to-consumer business online and grew social presence

Directed Sales Operations for the leading endurance-based protein infused supplements with accountability for an $8M portfolio of key account revenue. * Hired, trained, and mentored three regional managers, 18 sales reps, two master grocery brokers, and a 60-person sales team * Oversaw P&L, budgeting, and sales forecasting and presented quarterly sales opportunities, revenue, threats, and opportunities to the Board of Directors and leading sports scientists * Implemented improved sales processes and introduced innovative technologies to expand services, increasing international sales by 15% and domestic accounts by 10% * Partnered with national retailers like GNC, Vitamin Shoppe, and Road Runner Sports and 40+ international distributors in China, Russia, Brazil, Mexico, UK, and Australia to grow the brand and enter new markets * Executed marketing plans for 40+ key events and brokered sponsorship deals with professional athletes, retail partners, and key properties

Oversaw new product launches from ideation to launch for specialty retailers. Led the sales strategy for newly developed Direct Store Delivery, Convenience Store, and Natural Grocery sales channels that resulted in $2M in new revenue. Implemented HubSpot and Salesforce CRM to build customer heatmaps, formalize business operations, source vendors, and provide training.

Created and self-funded the development of a digital content SaaS platform for brands and content creators to leverage emerging social media advertising opportunities. * Hired and managed a technology team of two graphic artists and two programmers in creating a platform which achieved 5,000+ users upon launch * Created content for various brands to support ad campaigns, videos, and print ads and facilitated the company’s acquisition by Fallon Worldwide in 2009

Founded and managed an influential marketing and sales execution management firm for national and regional clients. Oversaw marketing, sales, hiring, accounting, and contract negotiations for various sized brands and industries. Project managed targeted national retailer influencer marketing programs with budgets of up to $2M. Highlighted engagements:  Lead sales consultant to the HumanN CEO, executing product placement for key national accounts for leading pre- workout product BeetElite®, producing $100K in sales within three months and national distribution at REI retailers  Consulted with the VP of Sales and the Founder of Orgain to evaluate the distribution model and identify growth channels during the launch into Costco and sports specialty accounts for a leading plant-based protein product  Directed a team of five for Microsoft / Mercedes Benz Smart Watches through Mercedes Benz Drive Tour partnership that resulted in 100K+ Web hits in first month  Developed marketing strategy and management of Dunkin Brands’ premier Nationwide College Campus Tour and created in-store marketing collateral, strategizing with corporate executive team for franchise deployment  National influencer program strategist for Dr. Pepper Snapple Group, engaging 1,000+ endurance influencers, executing 500 run/tri/bike clubs sampling / in-store promotions, and launched health gym sampling program that resulted in 18% sales increase of Accelerade across convenience stores and Texas grocery chains  Launched ESPN smart watch in three regions through athlete influencer campaigns and key sports radio affiliates in the Texas market

Manager of 17 person staff for the Proctor and Gamble Charmin brand as part of the Gigunda Group state of the art restroom tour.

As Director of Consulting Services and member of the founding team, I was instrumental in creating the revolutionay Emergent Life Cycle, which has served as the foundation of Retensa's growth, sustainability, competitive advantage and revenue generator.