Justin Hills

* Built a distribution network including a stand alone retail space for a sub-brand of Diesel resulting in a 1900% increase in sales over 3yrs. * By focusing on the brand culture, product offer and competitive positioning 55DSL grew quickly to * become a recognized brand within street fashion, action sports, music and art scenes in the UK. * Carried this experience over to the US market with a large emphasis on product design which helped rebuild a flagging brand.

My focus is simple: Purpose | People | Progress. As a leader in Marketing and Advertising, I oversee a large talented team across Account Management, Project Management, Strategy and Analytics. Together we are charged with serving the greater needs of the client business, the overall revenue of Ayzenberg and how we organize and strategize to delivery the very best of our combined capability. Our primary capabilities deliver on AOR social, strategic Brand and Product go to market plans, content development and multi-channel production. We consistently strive to be better, identify opportunities to be creative, to connect and to communicate. We live to serve. I am heavily invested in the culture of our teams, and company leadership through empowerment and accountability.

Develop a new Studio Brand department to build positioning, strategy, creative direction and global communication for pillar Video Game Franchises. - Introduced entirely new discipline along with new process required to make an impact in the market. - Managed multi-million $ budgets and worked hand in hand with North America, Europe and Asian markets to achieve specific business and creative goals. Core responsibilities of Brand Team - Global Brand Management, Franchise and Business Development, Licensing Management, Global PR direction, Community Building, Creative Production including all Advertising, Packaging and Assets, Market & Trend Analysis, Consumer & Product Research, as well as Brand Coordination and Communication with Territory Publishing Teams (MKT/PR/Sales), Worldwide Executive Management, Agencies and Partners.

* Consultancy developed to connect people to brave, adventurous and spirited ideas. Focused on holistic brand thinking, strategy development, campaign organization and structure. * Work with brands and agencies to build a deep, meaningful and honest connection with consumers * Developing new business ventures across multiple industries * Collaborating with industry leaders to introduce a new level of brand thinking

* Part of the worldwide team that helped Grand Theft Auto IV claim two entertainment industry sales records, posting the best single-day (3.6M copies) and seven-day sales totals (6M copies * 500M) for a video game. * Leading strategy, brand development, communications, planning and execution for the worlds best video game entertainment brands. * Consistently innovating across all areas of publishing to stay relative and engage in conversation with fans and consumers to drive pre-orders and sales. * Manage & Supervise Development and Execution of Marketing plans for Rockstar Games. * Concept/Develop and direct visual marketing and communication strategy through internal teams, production departments and external agencies. * Develop and manage third party relationships for design and integrated marketing opportunities. * Lead International marketing teams in execution of plans as the key point of contact. * Coordinate all strategy through PR, Sales, Media, Events and Production departments. * P&L and franchise management.

Established a sales and marketing agency specializing in Men’s denim and casual fashion. - Introduced/positioned six new brands and created distribution with over 100 retailers in the first 12 months.