julie beck

Transformed a $325M business to achieve significant share increase and +33% revenue

* Led the sales strategy and planning for $4B Cheese and Dairy Business * Designed a new marketing pricing model for commodity pricing * Launched 8 new items leveraging 360 degree integrated marketing programming

Managed $325MM in revenue for all drug customers across the US

Driving sales for small and mid size consumer product companies within 6 months. Deliver winning go to market strategies to help emerging brands and mid size companies compete in today's retail landscape. Specialize in game changing ideas coupled with best in class approach to sustain long term growth. Helping brands scale distribution in FDM and specialty channels including E-Commerce. www.beckeffect.com

Reported to the CEO and led the North American Sales and Category Management organization including E-commerce/Amazon, Walmart, Target, Michaels, Joann and key grocery retailers. Responsible for $380 million in revenue. Directed a team of 60 sales and category management employees. On track to meet sales budget for the first time in 7 years and beat operating expense budget by 20%. Drove Amazon business +105% thru improved marketing and assortment initiatives.

* Led the shopper marketing practice and capabilitiy development for TPG global strategic management consulting firm. * Drove the Retail Commission for Shopper Marketing pilot work from conception to completion. * Developed comrehensive vision and integration plan and approach for shopper marketing within a manufacturer. * Assisted as a lead partner with sales and shopper marketing organization design for major CPG companies.

* Reversed $3 million EBITDA loss in one year, turning around an underperforming organization. * Led the integration of an acquired sampling company. Managed a separate P&L, 10 new retailer clients and 25 employees. Restructured company and client base. Reversed negative cash flow of $500 thousand. * Designed new products and positioning that generated over 103% increase in revenue at Kraft, Mondelez, and General Mills. * Launched new division (national adult beverage sampling) resulting in incremental $2 million revenue.

* Led the development of multi touch point shopper marketing events for Kraft's $1.3B business at Supervalu (total portfolio) * Created cross store campaign that touched +100 categories for Supervalu's target shopper * Led the design of a shopper solution website for Kraft brands at Supervalu * Led the largest scale promotion at Supervalu for Kraft that resulted in the best revenue return for 2009

Manage 5 key strategic customers to develop long term shopper marketing programs that build overall base business Developed national customer marketing campaign that leverages Kraft scale through meal solutions +8MM in revenue (13:1 ROI)

* Member of elite 5 person "think tank" to transform consumer/retailer initiatives * Led the brand marketing for up stream innovation on Millstone Coffee * Senior team member of Folgers/Millstone integration * Designed a comprehensive financial service model for lead retailers to increase profitability on Millstone coffee * Walgreens Account Executive for Health Care business unit * Received 6 sales leadership awards * Various advancing positions in sales, shopper marketing, and traditional marketing

* Leading a team who is partnering with our key retailers to drive their brand equity through insights and innovation. * Helping to support the sales teams in their efforts to move from tactical supplier to strategic partner * Designed an annual sales planning process for both the sales and marketing organization while undergoing a significant integration

* Led strategy, product development, marketing, sales and P/L responsibility for an innovative marketing service company that supplies national staffing capabilities for manufacturers and retailers. * Revitalized and repositioned PromoWorks to generate triple digit increase with key CPG clients * Stabilized failing retailer client relationships and posted +14% increase in revenue * Restructured and reorganized sales and marketing team to better align with the client needs * Led the development and launch of company's new website * Designed digital products to enhance in store engagement that allow brands to receive instant shopper feedback

Activities and Societies: President, Kappa Alpha Theta