Julie O’Sullivan

I love crafting copy. I've been doing so for over 20 years for some of the world’s biggest and most exciting brands including Honda, Google, Sony, and HSBC. I’m great at making complicated things sound human, warm, and simple. Give me complex or seemingly dull content that a client wants to deliver, and I'll give it tone, context, and relevance for the target audience. I started as a copywriter in the US. After moving to London I joined SMI to write direct mail and press ads for Adobe. From there I went to be head of copy at 141 Bates. I immersed myself in British American Tobacco – writing long copy ads, content for magazines, and lots of video scripts. I joined Joshua to work as part of a team on a wider range of clients. We worked across all media: radio, direct mail, websites, content, magazines, editorial, and press ads. Our clients were some of the UK's most beloved household names: Birds Eye, British Airways, the Post Office, and Pedigree. We then took the leap into freelance, working long stretches at agencies including Mustoes and JWT delivering brilliant concepts and copy. After freelancing at Crayon (now Karmarama) we went full time to work on Honda. I also worked for two years on e-cigarette brand and copy development for Philip Morris. After taking time out to bring up my son, I began freelancing mainly for Google and the NGO International Alliance for Responsible Drinking (IARD). For Google I've written most of the award-winning www.marketfinder.com where my content copy skills brought a complex subject to life. I wrote dozens of articles, emails, and newsletters. Oh, and the video to help the Secretary of State for International Trade explain marketfinder to business. For IARD I edited long feature articles into a house style and to tight daily deadlines. My book “Baby’s Come Early” is used to help families in neonatal wards UK-wide. Check me out on my site www.icanwriteforyou.com . It has pictures!