Julia Terehova

Zdorovie.ru is an application for people with chronic diseases that helps them control their condition; the product was monetized through collaboration with pharmaceutical companies (b2b2c). – led the work of 2 product managers, created workflows for the team – increased RR, DAU/MAU by adding new major features: community, smart health diary analytics, referral program – conducted numerous CustDev on JTBD in different directions – tested a new type of monetization for the company - using the B2C model (hypothesis with online courses) – developed a roadmap for various timeframes – analyzed the results of experiments through Amplitude – cross-functional interaction with CEO, COO, finance, designers, business analysts, development team

Was an early-stage member of a startup that developed AI-based tools for cognitive recovery. Did research on PMF, led CustDevs, and managed design, medical and marketing teams.

Lead the development of a smart simulator for children 1-4 grades on a web platform. Built monetization, analytics from scratch, performed a series of a/b-tests and implemented new sub-products – team management: designers, developers, qa, analysts – built development strategy and turning it into a transparent roadmap – communication with stack holders and investor via reporting – talked extensively with platform users to identify their needs – made competitive analysis of direct and indirect competitors – calculated unit economy of the main product and subproducts – forming hypotheses, prioritizing them according to RICE and testing them both with or without development – conducted tests on scaling the product to other countries (selecting a country, analyzing market capacity and reviewing conversion analytics)

Managed app WiFi Map (iOS/Android) and brought a new product — eSIM to market within the app and led it to the first successful metrics – prioritize competing user and business – create the product vision, strategy, and roadmap; backlog management – analyze market trends to identify growth opportunities – conducted a lot of negotiations with the company's partners to make API integrations – economic modeling of the product – work with data and transferring it into hypotheses (Tableau, Firebase, AppsFlyer, Google Analytics, App Metrics

Brought to the market a debit card and online-credit MTS Money, supported and developed marketplace MTS Money (web, iOS, android) – collected market trends, competitors' solutions and insights to provide the big picture of possible core product roadmap – communicated with customers and collected insights about their workflows, patterns and possible solutions to their problems – managed UX testing – prioritized problems and potential features and improvements on value and effort – creating business processes for implementation a new products; – sharing the product vision with different departments (it, finance, logistics, sales, pr, etc.) – communicated with partners and contractors

– developed solutions to increase the yield on loan products – built financial models of the products (credits, cards, deposits, insurances, etc.) generated hypotheses and tested them – created business requirements for products – signed contracts with key partners (foreign and native) – participated in the development of packaging products, such as naming, positioning, determining sales channels, etc

– development and analysis of the company's product line; – preparation of proposals for its transformation; – preparation of marketing analytical reports; – writing of press releases and economic articles.