Julia Garner

• Managed licensees across accessories and footwear for the US and Canada • Accountable for proposing, developing, overseeing, & implementing the business strategy for accessories & footwear categories • Developed and implemented product strategies, merchandising, and marketing plans to ensure sales are maximized and met • Fiscally responsible for assigned categories that included annual budget planning and quarterly revenue forecasting • Developed strategies and business plans by retailer, brand, and franchise property, including reinvent retro properties • Strategized, identified, and developed new business opportunities, managing the process from concept to pitch, to licensee onboarding, contract negotiation, and contract signature • Led collaborations with product development to innovate & bring to market compelling new product • Set product strategy and aligned with product development team to ensure timely approval of products which included: leading meetings; coordinating programs across all categories; public relations and advertising coordination • Facilitated licensees, retail, and creative teams to ensure product lines are strategically thought out and met retailer needs • Analyzed and understood market trends, consumer and retail industry needs, and competitive landscape

• Collaborated & assisted on strategic franchise plans to drive business results, including merchandise, retail, & marketing • Created pitch deck’s & fact sheets for internal & external partners • Worked with social agency to plan and execute social media campaigns & build UCG • Managed collaboration content output to amplify digital exposure for franchises across Disney social networks • Collaborated with studio partners on marketing campaigns & initiatives • Supported entire DMCE franchise team, working across numerous properties • Maintained understanding of market trends, consumer trends, & emerging trends • Collaborated with insights team to identify category whitespace catering to market and consumer needs

Sales & Retail Business Development • Managed day-to-day relationship with licensees & retailers • Coordinated Instore marketing event for Harry Potter at 1,800 Target Stores • Managed online retailer Zulily • Managed operations & logistics of licensee summits • Worked with key stakeholders and executives on direction and approvals • Developed email marketing news blasts • Insured Brand assurance in retail activations • Assisted in strategic planning for retail accounts • Worked across all lines of business including marketing, retail, & category • Coordinated & managed logistics for road shows and studio swings • Responsible for coordination of communications to RBD & Sales team • Conducted product category & retail channel research, & property & Licensee research • Managed Ad Pub Processing & T&E team spending • Processed invoices, reconciled purchasing card; code and processed PO’s in SA • Temp to hire

Designed & executed social media marketing campaign, emphasizing Twitter & Instagram • Increased Followers from 0 to over 3,000 in just over 2 weeks • Responsible for branding in all media • Created daily fundraising call sheets for political candidates May 2016 - Jan 2018 • Worked registration for fundraising events & processed contributions • Coordinated registrations for 200 plus guests for the Women’s Leadership Events, produced by RRS Political Strategies & hosted by Getty House, Los Angeles Mayor Eric Garcetti residence