julia ringer-meidal

Worked primarily with the development and evaluation of our marketing, audience ratings and media investments to make sure we maintained a healthy ROI. In close collaboration with the program department, I also evaluated program formats and pilots.

Responsible for B2C marketing of TV-channels and key properties in collaboration with our partners in Scandinavia.

Assisted Program Director Eva Swartz in her work. Also led a series of own projects led by her.

Responsible for all communications to existing customers. Also responsible for customer insights as well as developing new activities and campaigns with a strong focus on cost control and increased revenues. Also led Viasat's loyalty program with a coordinator, reporting to me. The model of program changed under my leadership and is now largely funded through partnerships and collaborations.

Responsible for the positioning of MTG TV's channel portfolio. Collaborated closely with the marketing and sales department to ensure that the product was optimized towards the market and over all communication was in line with the positions.

Responsible for market analysis for Disney's TV channels and key properties in Scandinavia Supported sales, marketing, distribution, consumer products and brand management.

Responsible for the team (with two employees) who produced and planned all advertising campaigns for the marketing of Viasat Film, Viasat Sport, Satellite TV and Fiber TV. We worked primarily towards new customers supporting the push sales channels Retail, Partner Sales, Filed Sales and TM but also pull sale on our own site. Set the strategy for how we communicate our USP "Viaplay included" using our movie rights.

Worked on the coordination of film funding issues. On a national level, in the negotiations between the industry and Swedish Government on the funding of Swedish Film. On an EU level, in Brussels with the development of MEDIA, the EU’s film funding program.