Judy DeGraff

Director of Marketing @ Hamilton, Brook, Smith & Reynolds, P.C.

About

* An established marketing and public relations expert with a keen sense for implementing programs, driven by bottom line results and backed by a strong entrepreneurial spirit. * Strong experience in strategic market planning, communications, public relations, product and brand management, lead generation, digital marketing, event management and Web site content/management. * Industry focus includes marketing professional services to the financial services, business-to-business, high tech, consulting and intellectual property law firms. * Known for developing creative solutions to business requirements using proven project management and team building capabilities. * Completed a Digital Marketing Certification Course Specialties: Business-to-Business Marketing for Financial Services, Law Firms, Analyst Firms, and Technology/Information Software Solutions

Country

City

United States

Industry

Law Practice

Skill

Event Planning, Research, Financial Services, Direct Marketing, Competitive Analysis, Marketing Strategy, CRM, B2B Marketing, Lead Generation, Marketing Communications, Segmentation, Email Marketing, Marketing, Strategy, Business Development, Digital Marketing, Leadership, Publicity, Integrated Marketing, Management

Experience

Director of Marketing

Hamilton, Brook, Smith & Reynolds, P.C.

2012-4 - Present · 14 yrs 6 mos

Lincoln, Massachusetts, United States

Directs the firm's overall marketing strategy, communications, business development programs, event management and public relations. Works with over 80 intellectual property law professionals to help our clients protect and defend their amazing ideas and inventions in the U.S. and internationally. Key industry areas of expertise of the firm include biotechnology, pharmaceuticals, medical devices, clean tech, optics, software, hardware and telecommunications. Our attorneys are thought leaders in their areas, well respected for their intellectual property counseling and super nice people.

Medical Development Group Boston, Board of Directors

Medical Development Group of Boston

2022-7 - Present · 4 yrs 3 mos

Boston, Massachusetts, United States

Medical Development Group of Boston is a global organization, connecting professionals and promoting advances in medical technology to enhance the delivery of healthcare.

Marketing Consultant

White Marketing Group

2009-11 - 2012-4 · 2 yrs 6 mos

Marketing strategy and communications consulting services to organizations looking to increase brand awareness, improve client retention and generate new sales leads. Specializing in: public relations, brand development, corporate communications, sales collateral, case studies, event management and Web site development.

Global Head of Marketing and Communications

TowerGroup, a subsidiary of MasterCard

2005-3 - 2009-8 · 4 yrs 6 mos

Research and Consulting Firm Focused on Technology for the Financial Services Industry Strategic Business Development • Managed annual marketing and communications plan including key messaging, prospecting campaign development, client retention programs, event planning and budget management. Public Relations • Developed a full public relations plan for broadcast, top-tier print, and trade publications within the United States and United Kingdom across all 14 research areas. Other Areas of Responsibility - Lead Generation Digital Marketing Events Corporate Branding and Communications Web Site Management, www.towergroup.com

Consultant

Marketing Matters Consulting

2002-10 - 2005-3 · 2 yrs 6 mos

Marketing consulting engagements with software companies, a financial marketing service firm, an investment firm, a check processing firm and a mutual fund compliance data provider. Conducted marketing consulting services including marketing strategy, marketing communications, Web site creation, market research, advertising, public relations and Web casts.

Segment Marketing Manager

HCL Unica

2000-5 - 2002-9 · 2 yrs 5 mos

Responsible for marketing CRM software to senior level executives in top tier companies in the financial services, telecommunications and insurance industries. Developed, created and executed web casts, email campaigns, direct mail, executive roundtables, and telemarketing campaigns.

Director of Marketing

Meridien Research

1998-8 - 2000-10 · 2 yrs 3 mos

Managed the marketing and business development activities for a start-up research company focusing on global high technology, consulting and financial services markets.

Marketing Manager for Financial Services

Harte-Hanks Data Technologies

1994-1 - 1998-8 · 4 yrs 8 mos

Responsible for the marketing of database software and services to top-tier financial institutions and business-to-business companies. Activities included developing collateral, public relations, client communications, sales support, trade shows, product launches and new business opportunities.