Juan Camilo Pineda
Director | Associate Producer @ Lockton
About
I work at Lockton, the world’s largest private and independent insurance brokerage—where independence isn’t a slogan, it’s a responsibility. It gives us the freedom to always act in the best interest of our clients, without quarterly pressures, and to bring creative, human solutions to complex challenges. For more than 12 years, I’ve helped organizations across Latin America manage corporate risk and employee benefits with a single principle: client first, always. My role is to help CEOs, CFOs, CHROs and business leaders make decisions that protect their people, strengthen their operations, and deliver measurable financial impact. What I Do? - Design and manage national and multinational risk programs (Master/Local, DIC/DIL). - Analyze loss data and restructure coverages to reduce the Total Cost of Risk (TCoR). - Optimize employee benefits through cost containment, plan redesign, and value perception. - Guide leaders with clear, practical governance and data‑driven recommendations. - Support clients during critical claims with true advocacy, not transactions. How I Work? With Lockton’s entrepreneurial spirit, global resources, and local freedom to do what’s right. I stay curious, ask better questions, and dig deeper until I understand the business—not just the policy. My Focus Helping companies build risk and benefits strategies that are smarter, more resilient, and more human—delivering real impact for their people and their financial performance. If you lead Finance, HR, Operations, or Total Rewards—and manage programs that meaningfully impact budget, culture, and business performance—I can help you take your risk and benefits strategy to the next level.
Mexico
Mexico City Metropolitan Area
Insurance
Columnista, Redacción para revistas, Redacción de columnas, Proceso de ventas, Consulting, Sales Consulting, Sales Management, Leadership, Business, Insurance, Risk Management, Employee Benefits, Wellness, Human Resources (HR), Administración y dirección de empresas, Recursos humanos, Estrategia empresarial, Planificación estratégica, Operations Management, Cambio organizacional
Experience
Director | Associate Producer
Lockton
Mexico City, Mexico
Consultant in risk management, employee benefits and retirement. Responsible for new business development for Lockton in Mexico and LatAm. Lockton is the world's largest independent private insurance broker and consultant. https://global.lockton.com
Trusted Advisor
ioda People Analytics By GSH
Mexico City, Mexico
IODA aims to place talent at the center of every SME through a comprehensive Human Resources platform that integrates people analytics, performance evaluation, and talent management, enabling leaders to make decisions based on real data rather than assumptions, supported by accessible technology and strategic guidance that drives sustainable business growth. https://ioda-analytics.com/
Professor
Escuela Bancaria y Comercial
Mexico City, Mexico
Responsible for the courses "Assertiveness and Leadership," "Coaching and Negotiation," "Organizational Development," and "Talent Management" in the Master’s programs in Senior Management and Financial Management at EBC. Duties include course design and coordination, teaching, and supervision and evaluation of postgraduate students. EBC (Escuela Bancaria y Comercial) is the oldest private business school in Mexico. https://www.ebc.mx/
Editorial Contributor
Digital Commerce
Ciudad de México, México
Columnista quincenal en Digital Commerce, medio digital de ecommerce, pagos y comercio unificado para Latinoamérica. Escribo sobre la intersección entre la industria de seguros y el ecosistema digital: seguros embebidos, fraude en comercio electrónico, cyber y nuevos modelos de protección para plataformas digitales. https://digitalcommerce.mx/
Associate Consultant
Trianna Consultores
Mexico City, Mexico
Trianna is a network of consultants focused on helping small and medium-sized companies to grow with order, clarity and speed. I am responsible for the Purpose business unit, focused on strategically accompanying top management. https://www.trianna.com.mx/
Stockholder
Cabify
Madrid, Spain
Founded in 2011, in Madrid, Cabify extended, a few months later, to Latin America and is currently present in Argentina, Brazil, Chile, Colombia, Ecuador, Spain, Mexico, Panama, Peru, Uruguay, Portugal and the Dominican Republic. Cabify adapts to the particularities of the almost 100 cities in which it operates. With an almost entirely Latino team, it stands out for betting on local talent, generating jobs in an industry that is being transformed by technology. Cabify, as part of its commitment to be a socially responsible company and in line with the SDGs, is the first MaaS in Latin America and Europe to offset 100% of the CO2 emissions generated by its operation. https://cabify.com/es
VP of Sales
Cubbo
Mexico City, Mexico
Responsible for commercial management and sales of Cubbo. Cubbo is the first Latin American technology company focused on urban fulfillment for brands that sell directly to the consumer through E-commerce. www.cubbo.com
Business Development
Vetta | Corporate Startup Generator
Mexico City, Mexico
External advice for business and commercial development. www.vetta.io
CEO | Managing Director
Vetta | Corporate Startup Generator
Mexico City, Mexico
Responsible of the growth, business development and global operation at Vetta. www.vetta.io
Co-Founder
Lana
Mexico City, Mexico
Advice for business development, linking new companies and Lana marketplace partners. www.lana.xyz
Co-Founder & Country Manager Mexico
Lana
Mexico City, Mexico
Responsible for the growth, business development and overall operation of Lana in Mexico. www.lana.xyz
Head of Business Development Mexico
Lana
Mexico City, Mexico
Responsible for value offer development for clients B2C & B2B, merchants and partners at Lana in Mexico. www.lana.xyz
Deputy Commercial Director
Interproteccion
Mexico City, Mexico
Responsible for the commercial team dedicated to new businnes development. Responsible for the execution of the cross-selling strategy of the commercial alliance with UNIFIN. Implementation of management methodologies and commercial monitoring. LinkedIn - Sales Navigator. Salesforce CRM, Sales Cloud. www.inter.mx
Education
Board Academy Br
Business Administration
Counselor Training and Certification Program (PFCC)
thePower
Business Administration
Universidad Latinoamericana, S.C.
Business administration and Management
Universidad del Tolima
Occupational Safety and Health
Juan Camilo Pineda's Contact Information
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