Jonathan Kaplan

Led a three-person team in achieving massive growth milestones across main social platforms: • Grew Instagram Following by 76.1% YoY and crafted promotion strategies reaching 80k monthly impressions on average. Became the first Laurier Students' Union-affiliate club to reach 5000 followers • Crafted a LinkedIn content strategy focused on education on entertainment data that saw a 4.72x increase in followers • Built the promotion and messaging strategy for BEL first case competition in collaboration with Bell Media, garnering over 100k impressions in the month of the event, attracting 100 participants and 23 teams • Moderated the "Insider", a series of two one-hour panels with industry professionals from Amazon Studios, Disney, and Corus Entertainment

• Grew Instagram following to 3000 people (the most followed club account at Laurier) by co-developing inaugural brand strategy across social platforms and events including managing a 25-day Advent Calander ‘reels’ campaign • Attracted 200 attendees to the “Ethereal Vogue Charity Fashion Show” by co-leading the marketing strategy, including the planned giveaways and content rollout calendar

• Developed an implementation strategy for the promotion of NexJ Health’s ‘Connected Wellness’ direct-to-consumer pivot by interviewing senior leadership and clinicians, incorporating their current vision and perspectives on user experience and researching relevant market trends • Led ideation, execution, and distribution of 15+ content pieces (vertical videos, testimonials/carousels, podcast launch) using Canva, LumaFusion, and Pixelmator Suite that generated 7000 views • Reviewed campaign metrics and user data to recommend pivots in promotional strategy, strengthening alignment between brand goals and execution

• Received excellent evaluations over two summers for leading and supervising an overnight camp experience for 13 boys and supporting 70 children over seven weeks • Designed and implemented skill-focused and engaging programs, including camp-wide immersive experiences that required managing 20-40 staff • Honed skills in conflict resolution, problem-solving and adaptability

• Optimized Woveo's employee onboarding process by interviewing management and creating a sale manual that incorporated their insights • Crafted a playbook for Woveo’s novel ambassadorship program • Provided sales support and community engagement through event set-up and business development

• Spearheaded a 33% YoY membership increase, surpassing 500 regional members by leading content creation strategies for 4,000 total followers cross-platform, using software such as LumaFusion, Pixelmator Suite, and Canva • Coordinated digital marketing strategies for 20+ events, using Airtable for project and posting rollout management • Led a ten-person team to successfully program, develop, execute a membership launch event attended by 150 teens

• Led the communication strategy for my local BBYO chapter, including all planning, and creation of emails and social media posts. • Managed a twelve-person committee with the goal of collecting the traditions and history of the local chapter into an accessible database for new members. • Helps organize globalization moments for the chapter - Established a chapter Facebook accounts for parent outreach - Created ExoCast, a chapter podcast

• Managed my local BBYO chapter's budget (ended term with a 53% surplus) • Organized an online gaming tournament fundraiser • Worked with local venders to create chapter hoodies and jerseys - Acted as the Administrative Associate for my chapter's weekend convention