Joyce Ho

Manager, Marketing and Communications @ Allgreen Properties Limited

About

Organized and committed individual who is able to work independently as well as a team player. Equipped with good interpersonal and communication skills. Keen attitude with positive mindset and willingness towards learning new things. Ability to adapt fast into new environment and to deal with multiple stakeholders. Possess good knowledge of IT skills such as Microsoft Office: Excel, Words, Powerpoint and Adobe Photoshop. Bilingual in English and Chinese; able to speak basic Korean as well. Email: joycehojh@gmail.com

Country

City

Singapore

Industry

Real Estate

Skill

Shopping Centers, Marketing Communications, Brand Management, Event Management, Digital Marketing, Marketing Strategy, Social Media Marketing, Integrated Marketing, Brand Development

Experience

Manager, Marketing and Communications

Allgreen Properties Limited

2017-11 - Present · 8 yrs 11 mos

Singapore

Marketing and communications for Great World, Tanglin Mall and upcoming Pasir Ris Mall. Preparations through strategic marcom planning and execution for asset enhancement works at Great World such as PR, branding, hoardings and digital initiatives. Contributed in strategic marcom planning for Tanglin Mall to drive awareness and traffic. Steering the branding for upcoming Pasir Ris Mall, creation of mall logo and flythrough video for mall's introduction. Garnering external partnerships to drive value and exposure to both malls.

Manager, Marketing Communications

Straits Retail Property Management Services Pte Ltd

2017-5 - 2017-11 · 7 mos

Paragon, Singapore

Successful execution of Swiss-Singapore campaign, garnering high value publicity coverage and positive partnerships with various partners such as The Embassy of Switzerland, Nespresso and tenants in Paragon. Tenant liaison such as Miu Miu, Moschino, Prada and Salvatore Ferragamo for luxury sector. Customer feedback and management of concierge with the assistance of Chief Concierge.

Manager, Marketing Communications

CapitaLand Mall Asia Limited

2016-4 - 2017-4 · 1 yr 1 mo

Singapore

Marketing and communications role for The Star Vista and Bukit Panjang Plaza. Branding and conceptualisation of advertising and promotions plan for respective malls. Tenants liaison and casual leasing of spaces. Strategise plans such as AMEX partnership to counter the effects due to opening of Hillion Mall at Bukit Panjang Plaza.

Senior Executive, Marketing Communications

Capitaland Mall Asia Limited

2013-6 - 2016-3 · 2 yrs 10 mos

Singapore

Marketing communications, tenant liaison, casual leasing, customer feedback and management of customer service team for The Star Vista. Raised the branding awareness of The Star Vista as a shopping mall through signature workout events that attracted over 200 participants per session which created word of mouth advertising. Major collaboration with Singapore Polytechnic that brought around a successful SG50 celebration project and Discovery Channel for a meet and greet with Jackson Galaxy 'My Cat From Hell'.