Joshua Leatherman

Joshua is a growth-marketing executive with experience building and leading highly profitable customer acquisition, adoption and advocacy programs. The Chief Marketing Officer at Cyderes, Leatherman is responsible for GTM transformation, build our unique value proposition and ultimately helping our customers Be Everyday Ready. The first Chief Marketing Officer at Service Express, Joshua helped grow the company from $30 million in annual revenue to over $350 million by building high-return demand generation, marketing & sales operations, and sales development programs during his time there. His teams grew from 2 to almost 110 and delivered 75% of new logo opportunities and pipeline and 70% of new logo revenue at Service Express. Joshua builds teams who leverage technology to deliver sustainable pipeline and revenue growth, including: * Deliver highly profitable inbound and outbound demand generation programs (SEM, marketing automation, ABM, Intent, content marketing and syndication, social marketing, paid advertising) * Deliver highly profitable inbound and outbound sales development * Drive sales enablement and alignment through marketing & sales operations * Partner with executive leadership and Board to ensure alignment and program accountability * Build and develop high-performing and highly engaged teams Josh has worked in a private equity-backed environment and has helped navigate three successful private equity transactions as CMO with Pamlico Capital, Harvest Partners, and now Warburg Pincus. He's helped his teams acquire and integrate 11 companies in the US, UK and Canada. Josh has partnered with his executive teams to build strong performance based cultures, being recognized among the Inc. 5000 Fastest Growing Companies twelve times, Best & Brightest Companies to Work For in the Nation fourteen times, and earning multiple awards from Comparably and Glassdoor for culture, leadership, and company growth. Josh has mentored and advised senior marketing leaders at Apple, Target, Comcast, Fandom, and Impossible Foods. As a McKinsey-backed Marketing Academy Fellow, he formally mentors Fortune 500 executives in go-to-market strategy, leadership, and scaling organizations. He has been named a Top B2B Marketing Influencer three years in a row (2022-2024) is a member of the Forbes Communication Council and has been featured in AdAge, CMO Huddles, and other leading podcasts.