Joshua Cates

Regardless of the industry you operate in, navigating the world of marketing your business is complex. You don’t just want to be profitable — you also want to connect with your customers and make a lasting impact on humanity. We collaborate with business owners who are ready to take their brands to new heights. Through a collaborative effort, we tackle the enemy of low ROI by offering tailored consulting and marketing solutions that elevate your business to the next level of growth.

Lead full-service marketing and advertising agency focused on helping clients achieve mission objectives, increase revenue through data-first methods, and execute a creative and consistent vision for their brand across all platforms and channels. Oversee team of 20 employees and contractors, ensuring seamless project management and service delivery. Position company as industry thought leader through public presentations, blogs, and one-on-one consultations, providing expert mentorship and business support in niche areas of digital optimization, diversified marketing strategy, specialized marketing communications, and marketing for government contracts. - Targeted and achieved all-time high of 85% occupancy nationwide and record-setting growth for hospitality client by designing customized HubSpot CRM system and launching effective national marketing strategy. - Achieved 4 consecutive years of YOY record-breaking revenue growth, including 11% increase for FY 2021–2022 after launching a comprehensive rebrand process for 7-course golf enterprise to update and reimagine company’s visual look, experience, story, and messaging.

Drew inspiration from mountain biking accident to develop specialized line of Bluetooth headphones and speakers for athletes. Collaborated design with engineers, sourced production and distribution vendors, and brought products to market with comprehensive launch campaign, including brand identity, website, digital and print marketing assets, and retail partnerships. Presented and exhibited award-winning products at annual electronic trade shows as well as local and national sporting events, earning over $1.5M in sales. - Sought and achieved sponsorship and brand ambassador partnerships with successful entities, including U.S. Olympic athletes as well as organizations like Boston Marathon, to increase product awareness and garner testimonials. - Personally sold over 3K units in only 15 minutes through Minnesota-based live home shopping network by sharing Red Fox Wireless story, demonstrating product, and leveraging holiday gift-giving season to over 50 million viewers.

Launched and managed thriving health and lifestyle magazine franchise that started in North Texas and expanded into over 30 markets throughout 12 states. Sourced leads, conducted cold calls to diversify content, initiated features with celebrities and prominent local professionals, and built successful advertising program. Developed all publication policies and operating procedures to support franchise continuity and led all new franchisee training. Negotiated and drafted contracts to expand business opportunities and audience reach. - Maintained 93% advertising client retention rate through tailored consultative sales analysis and service, providing advertising guidance, customized content creation, and quarterly touchpoints to share analytics and reinforcing value. - Generated over $1M in revenue after initiating franchise concept, which expanded publication to over 30 additional territories in 12 states.