Josh M.

Leads the creative development and end-to-end production pipeline for K12/Stride’s Organic Social team, spearheading the concepts, scripts, and storytelling direction behind recurring series and performance-driven campaigns across Youtube, Instagram, TikTok, and Facebook. • Conceive, write, and develop original content concepts, recurring formats, and campaign narratives tailored for modern social platforms • Script high-retention short-form and long-form video designed for performance, distribution, and audience engagement • Lead production from pre-production through post, directing on-set execution and shaping the final edit • Translate social strategy and performance data into clear creative direction, refining hooks, pacing, and visual storytelling • Manage timelines, budgets, and cross-functional alignment to deliver consistent, scalable output • Build and optimize production systems that support repeatable, high-quality creative at scale • Oversee agency and freelance partners to ensure brand consistency and strategic alignment • Analyze performance metrics to continuously improve creative strategy and execution

-Performs creative and marketing consulting services, providing strategic guidance to clients to elevate their brand presence and messaging -Provides creative direction on projects, ensuring alignment with brand identity and objectives -Collaborates with brands to conceptualize, develop, and execute full service marketing strategies that resonate with target audiences -Demonstrated versatility in adapting to diverse client needs and project requirements -Leverages social media and paid media distribution to maximize audience engagement and retention -Expertise in filmmaking, leveraging skills in directing, shooting, and editing to produce high-quality video content -Proficiency in photography techniques, capturing compelling visuals to enhance storytelling across various platforms -Maintains up-to-date knowledge of industry trends and best practices to deliver innovative and effective solutions

-Collaborated with the Creative Director and marketing team to develop innovative content strategies and concepts. -Wrote, pitched, and managed content projects, meeting client needs and brand guidelines. -Budgeted and oversaw video productions, ensuring the highest quality and efficiency. -Provided creative direction, project management, and optimized content workflows. -Utilized analytics to measure ROI, effectiveness, and drove continuous improvement. -Managed content calendars and schedules to ensure timely delivery. -Liaised with customers to gather requirements and provided updates on project progress. -Coordinated with internal and external teams to execute marketing and advertising campaigns and communication strategy. -Monitored industry trends and competitor activities to inform content strategy and stay ahead of the curve. Achievements: Was recognized with 2 Gold and 1 Silver Addy Awards in 2024.

-Managed all aspects of content production, from pre-production to post-production -Oversaw the creation of engaging and brand-aligned internal and external facing products -Conducted product photo and video shoots, ensuring high-quality assets for print and web -Edited content for various platforms to maintain consistency and professionalism -Managed social media accounts on YouTube, Instagram, and Facebook -Successfully launched YouTube channel and increased subscriber count to 172,000 in 2021 -Successfully increased instagram following by over 100,000 followers, totaling 255,000 in by EOY 2022

Managed cinematography, editing, creative direction, direction, and coloring for a diverse range of content, alongside overseeing national-level production for hundreds of commercials. Collaborated closely with renowned clients such as Under Armour, Dell, Amway, Steelcase, and Merrell to develop creative concepts and execute impactful content marketing strategies. Provided creative direction to ensure alignment with brand identities and objectives, fostering innovative storytelling across projects.