Josh C.

VP of Marketing | Genius Gourmet, Skippy Licensed Products & Private Equity-Backed CPG Companies As VP of Marketing, I lead nationwide growth marketing initiatives, driving strategic planning, branding, product ideation and launch, packaging design, PR, affiliate marketing, media buying, social media & video strategy, influencer programs, and eCommerce strategies. I excel in building sustainable growth across platforms such as Shopify, TikTok, Criteo, Amazon, Instacart, Walmart.com, Kroger.com, and Costco.com, positioning brands for long-term success in the competitive digital and retail landscape. Most recently, I have been involved in marketing efforts for our Skippy and Hormel Foods licensing partnership, helping bring innovative peanut butter-based products to market. This collaboration highlights our ability to align with powerhouse brands and expand into new, high-demand CPG categories. As one of the first employees, I collaborated with leadership to build the company’s foundation and scale operations. Key achievements include: -Spearheaded TikTok Shop revenue growth, influencer campaigns and content strategy. -Led Instacart strategy, earning a "Top 6 Emerging Brands Award" out of 5,500 brands. -Drove Amazon revenue growth. -Pioneered social media, influencer marketing, and Shopify strategies, significantly boosting engagement and direct-to-consumer sales. -Developed and executed marketing plans that expanded brand presence across digital and retail channels, driving measurable growth.

Multi-Territory Franchise Owner As a multi-territory franchise owner, I successfully managed operations across multiple locations and earned recognition as the #1 Franchise in the USA (2011-2016), along with multiple Top Franchise awards. Key achievements and responsibilities included: -Operations & Systems Development: Designed and implemented systems for overhead doors, new construction contractors, and residential remodeling projects. -Marketing Leadership: Directed PR campaigns, Google SEO, Google Ads, social media, and local marketing initiatives to achieve strong ROI. -Comprehensive Management: Oversaw marketing teams, accounting systems, operations, vendor relationships, business development, and forecasting. -Franchise Innovation: Introduced innovative marketing strategies, CRM updates, inventory systems, and 3rd-party software integrations. Collaborated with corporate headquarters to enhance franchise systems and processes. This role provided a platform to refine my skills in strategic management, marketing, and operations while driving growth and innovation across multiple territories.

Mortgage Broker & Marketing Strategist | Mortgage Industry I developed and executed strategic marketing plans that drove the growth of our mortgage branch, building a multi-million-dollar book of business. To further expand outreach, I established a non-profit networking group to raise awareness of third-party professionals in real estate and enhance business development. Key highlights include: -Conducted monthly first-time homebuyer seminars to educate and assist potential homeowners. -Actively participated in community organizations and committees, including Housing Fair 2007, ETHIC, HAL, NMAR, and NMHR. -Contributed to charitable events, social gatherings, and networking groups to foster community connections and strengthen business relationships. This role combined strategic marketing, education, and community involvement to drive significant growth and impact in the mortgage industry.