Joseph Brady

Brady Creative is an independent creative and AI consulting practice for medcomms agencies and pharma teams. Most agencies are demoing AI. Very few are building it. I bridge that gap. 20+ years in medical communications building and leading creative teams, keeping them current on the best AI and digital practices, and making sure the work we ship is the most impactful human experience possible. An award-winning creative director with a track record of industry firsts, and a builder working toward more. The last two months I spent shipping real AI systems instead of talking about them. Now I help senior teams do the same. Engagements: AI workflow audits, custom agent and tooling builds, creative direction for teams committing to real AI integration. josefmbrady@gmail.com · josefbrady.com · calendly.com/josefmbrady/30min

I'm dedicated to fundamentally transforming how we think about clinical trials, not just as medical interventions and scientific progress, but as positive human experiences. My goal is simple yet ambitious: to actually make participation empowering, meaningful, and supportive. By leading a talented, interdisciplinary team of strategic creatives, we're reshaping what patient engagement looks and feels like. We combine the insights of behavioral science, the clarity of health literacy, and the empathy of human-centered design to bridge the gap between clinical complexity and patient experience. Our mission is to replace confusion with confidence, silence with support, and uncertainty with understanding. We are not satisfied with making trials merely tolerable, we're committed to crafting supportive experiences people genuinely value and trust. That's the change we're driving every day.

What do I do? Well no day is the same, that’s for sure. Essentially, I work with our clients and internal teams, helping to create digital strategies through a combination of planning and strategy techniques, as well as business, market, technical and consumer insight. Myself and the digital insights team are an ideas hub within the agency, and our aim is to provide our clients with innovative digital approaches and solutions for all their brand engagements. This can cover anything from email marketing, website/microsite execution, social media, analytics, search, video or user experience. Generally I help develop a blended digital strategy that works towards delivering against a set of predefined objectives. Here are some highlights: • Oversee the development and delivery of all strategic digital deliverables, which is compromised of research, analytics, audience profiling, user personas, and strategies for: digital experiences (web, tablet, mobile, social networks, conventions and platforms); digital marketing campaigns and media; content; social; SEO; SEM; and CRM • Optimize and monitor market trends for each client to appropriately help adjust strategy or timelines • Ensure collaborative workflow and deliverable integration within Client Services, Creative Services, and Technology Services to optimize delivery of all digital services • Proactively work with Client Services to uncover opportunities for increased digital work with existing clients, develop trusted client relationships and pitch new ideas/opportunities that lead to new client engagements • Lead the development and delivery of digital insights curriculum including social media listening strategy and criteria, analytics integration and cross-team value, mobile first approach, user experience approach and best practices • Lead development and presentation of digital insights and strategy for all new business opportunities

• Instrumental in the creation and development of the digital arm of AgencyRx, instituting digital strategy, design, UX, and UI including the development of strategic, social and design processes and best practices across all agency brands and new business opportunities • Developed, authored, led and presented digital strategy and design leading to millions of dollars of organic growth and acquisition of new business, including 12 new clients • Developed the 1st eDetail to win a Clio. Created 1st pharmaceutical game that was featured by Apple as “New and Noteworthy”. Created 1st pharmaceutical social platform. • Was integral in the launch of nine award-winning digital products for Novartis, Genentec, Orion and Teva and launched two medical device apps available to physicians in the US and globally, a first for both Novartis and Orion • Oversaw creative output and staff of the agency's San Francisco-based office (Oct 2012 to June 2014) while primarily working out of main office in NYC. The team won multiple Clio Awards for innovative use of media and was awarded and recognized by the president of Genentech for establishing a new standard in iPad detailing excellence • Created launch campaign and omni-channel tactical plan for an Astra Zeneca (AZ) product that was later used by all of AZ as the benchmark for launch and social excellence • Helped lead re-positioning of agency and developed the outward expression of agency mission as well as spearheaded an internal culture organization that sponsored 1+ events a month • Responsible for development and delivery of digital curriculum company wide. These classes covered Digital Theory, Mobile & Web Design Best Practices, State Aware Design, Digital and Social Copy Mechanics as well as Designing for Development.

Took courses on animation, character development, story development, video effects and digital design techniques