José Maria Gandarillas González

Responsible for retail and franchise operations across 13 international markets in Asia and the Middle East, including Japan, Korea, UAE and Turkey, with full P&L responsibility. Led day-to-day retail operations, store performance and franchise partner management, working closely with local teams to improve commercial execution, operational efficiency and KPI performance. Actively involved in market expansion initiatives, store openings and network optimization, ensuring brand consistency and operational excellence across diverse international markets. Partnered with HQ and cross-functional teams to align regional growth plans with global brand strategy, budgets and commercial priorities. Key focus areas: • Retail operations and store performance • Franchise management and partner development • P&L ownership and budget control • International market expansion • Team leadership and performance optimization

Led global franchise operations and expansion strategy across multiple international markets, working directly with master franchisees and local partners. Managed commercial negotiations, store roll-out plans, market entry strategies and profitability targets, ensuring sustainable growth and brand alignment. Worked hands-on with franchise partners to improve store performance, operational standards and retail execution, supporting both physical retail and omnichannel integration. Collaborated closely with internal teams across retail operations, digital, finance and supply chain to support international expansion and franchise network optimization. Key focus areas: • Franchise management and international expansion • Store roll-out and market entry • Retail operations and performance • P&L management and profitability • Omnichannel retail integration

Responsible for overall business performance across more than 15 LATAM countries, managing wholesale, franchise, travel retail and e-commerce channels, with full P&L responsibility. Led retail operations, logistics coordination and network optimization across diverse markets, ensuring operational efficiency, commercial performance and brand consistency. Worked closely with local teams and partners to drive growth in priority markets, delivering double-digit sales growth through improved retail execution and KPI management. Managed multicultural teams across the region and acted as main interface with HQ, strengthening cross-regional coordination and alignment. Key focus areas: • Country management and LATAM operations • Retail operations and multi-channel management • P&L ownership and business performance • International expansion and market development • Team leadership and cross-cultural management

Led retail operations across key LATAM markets including Mexico, Colombia, Panama, Dominican Republic and Cuba, supporting store openings and network development. Oversaw store roll-outs, merchandising standards and day-to-day operational performance, working closely with local teams and franchise partners. Implemented KPI tracking systems to improve productivity, sales conversion and overall store performance across the region. Supported franchise partners in brand execution, operational standards and market development initiatives. Key focus areas: • Retail operations and store performance • Store roll-out and market expansion • KPI optimization and operational excellence • Franchise partner support • Team leadership

Managed retail operations across Northern Spain and Portugal, with responsibility for sales performance, store operations and team management. Worked hands-on with store teams on commercial execution, visual merchandising standards, stock management and customer experience. Coordinated sales, HR and operational processes to improve store performance, productivity and commercial results across the region. Acted as key link between stores and HQ, ensuring alignment on operational standards, brand execution and commercial priorities. Key focus areas: • Retail operations and regional sales management • Team leadership and performance management • Store operations and commercial execution • Visual merchandising and customer experience • Regional retail development (Spain & Portugal)

Invited as guest lecturer in the Master in Fashion Business Management, delivering sessions focused on retail strategy, international expansion and leadership in fashion organizations. Delivered case-based lectures and mentoring sessions for executives and master’s students, sharing practical insights from international retail and franchise management. Key focus areas: • Retail strategy and international expansion • Leadership and people management • Real business case analysis

Managed a district of franchise and company-owned stores across Northern Spain, overseeing day-to-day retail operations and store performance. Ensured compliance with corporate operational standards, visual merchandising guidelines

Managed day-to-day store operations, overseeing sales performance, team management and customer experience in a high-volume fashion retail environment. Led and developed store teams, focusing on operational excellence, KPI monitoring and commercial execution. Ensured strong visual merchandising standards, stock management and alignment with brand guidelines. Key focus areas: • Store operations and retail execution • Team leadership and performance management • Visual merchandising and customer experience • KPI tracking and sales performance

Supported daily store operations in a fast-paced fashion retail environment, contributing to sales activities, customer service and visual merchandising execution. Worked closely with store teams on product replenishment, stock organization and customer experience on the shop floor. Key focus areas: • Customer service and sales support • Store operations and replenishment • Visual merchandising execution • Team collaboration in high-volume retail