Jorge L. Holguin

Head of PR @ Ogilvy Miami

About

I am a results-driven communications strategist with 13+ years of experience in driving cultural relevance, amplifying brand narratives, and leading high-impact PR campaigns for Fortune 500 companies. My expertise lies in strategic storytelling, earned media, and audience engagement, helping brands break through the noise and create meaningful connections with their audiences. Passionate about brand elevation and audience-first messaging, I specialize in aligning multidisciplinary teams, shaping integrated media strategies, and executing campaigns that resonate, inspire, and deliver measurable success. ✅ Leadership & Team Empowerment – I am a supportive team leader that fosters a collaborative, mentorship-driven culture, inspiring innovation and growth. My expertise in coaching and project leadership ensures teams are motivated, agile, and consistently delivering above and beyond expectations. ✅ Brand Storytelling & Media Strategy – From award-winning PR campaigns to culturally relevant brand narratives, I turn insights into action. Whether launching a campaign or securing top-tier media coverage, I create data-backed, impactful storytelling strategies that enhance brand credibility and engagement. ✅ Agility & Strategic Thinking – The media landscape is evolving—so am I. I thrive on continuous learning, adaptability, and forward-thinking strategies, ensuring my clients and brands stay ahead of the curve. As a trusted leader and mentor, I thrive in high-pressure environments, crafting solutions that turn challenges into opportunities and guiding teams toward breakthrough success. 📩 Let’s talk: jorgeluishol@gmail.com

Country

United States

City

Miami

Industry

Public Relations and Communications Services

Skill

Program Launch, Project Management, events, Strategic Planning

Experience

consultant - capstone project

american diabetes association

2018-1 - 2018-5 · 5 mos

Developed a data-driven, fully integrated plan to increase awareness of the Type 2 Diabetes Risk Test among the ever-growing Hispanic populations living in the United States. Provided audience research and insights, a custom messaging framework, tactics for effective reach and engagement and a roadmap for next steps. This project served as the foundation for an upcoming national campaign that aims to reach a potential 20M people.

internal communications manager

aeromexico

2013-11 - 2016-2 · 2 yrs 4 mos

Implemented a company-wide communications strategy to create a positive and sustainable internal perception of the brand. Garnered support from senior management for program execution. Managed three direct reports. Developed strong internal relationships with other functions to collaborate on marketing initiatives, tools development, and scalable programs to meet our business goals. Drove the development of new content, launched experiments and improved the process efficiency of our multi-channel delivery of campaigns. Provided advice and guidance to senior management and board of directors on communication related issues.

internal communications coordinator

aeromexico

2012-11 - 2013-11 · 1 yr 1 mo

Drove and further developed the company's online communications outlets. Overhauled the format of the weekly newsletter and helped grow the intranet site from 100 to 6,000 weekly visitors through increased awareness and publicity. Managed all aspects of small and large-scale meetings and events. Created new event formats, such as town halls and roadshows, to improve dialogue - and regain trust - between senior management and the general workforce. Implemented new tracking and measurement strategies for communication effectiveness. Helped increase employee participation in internal surveys by 40% from 2012 to 2013.

internal communications analyst

aeromexico

2011-6 - 2012-11 · 1 yr 6 mos

Leadership role in overseeing the start-up and development of the company new intranet site. Authored content, design and planned a global launch strategy, including a targeted communications campaign and a series of events. Drove company-wide editorial calendar and content strategy. Wrote speeches, press releases and campaign messaging. Additionally, researched and composed an average of 3 blog articles per week for the company newsletter. Managed department budgeting, ensuring top quality while consistently coming in under budget.

public relations specialist

boden agency

2018-8 - Present · 8 yrs 2 mos

communications and event coordinator

georgetown university

2017-3 - 2018-5 · 1 yr 3 mos

Design and oversee the communications strategy for Georgetown Event Management Services (GEMS), including website update and management, content creation and social media oversight. Organized small and medium-scale events from conception to completion, oversaw creative design and implement strategies to promote our work through traditional and social media platforms such as Facebook, Instagram and Twitter. Planned and managed the university’s first ever communications summit, which attracted more than 200 event planning professionals from the top universities around the Washington DC, Maryland and Virginia area. Lead the redesign of the department’s website in Drupal for improved user experience and navigation.