Jorge García Lozano Gómez

Growth & Expansion Lead | Market Scaling & Commercial Operations @ DiDi

About

I build and scale markets.My experience combines two critical stages of business growth:launching markets from zero (0→1) and scaling operations (1→N) in high-growth, tech-driven environments.At Tesla, I contributed to building and scaling the market in Mexico from the ground up — driving demand generation, opening new locations, building teams, forming strategic partnerships, and supporting infrastructure expansion to enable long-term growth.At DiDi, I led large-scale growth and expansion initiatives across multiple cities, managing a commercial ecosystem of 10,000+ partners and 400,000+ users. I scaled operations from 60K to 120K orders and built a 100+ team structure to sustain growth.Beyond execution, I focus on building repeatable growth systems — designing playbooks, structuring teams, and aligning go-to-market, operations, and commercial strategy so growth can scale consistently across markets.I don’t just execute growth — I build systems that allow markets to scale beyond individual teams and cities.I operate with strong P&L ownership, balancing aggressive growth with long-term sustainability.I’m particularly interested in roles where I can take full ownership of a market and drive expansion from early-stage to scale.

Country

Mexico

City

Mexico City Metropolitan Area

Industry

Computer Software

Skill

Alianzas estratégicas, Desarrollo de Negocios, Estrategias de mercado, Estrategias de crecimiento, Desarrollo de mercados, Gestión de P&L (Rentabilidad), Estrategias de comercialización, Escalamiento de Negocio, Expansión de nuevos mercados, Planificación de procesos, Liderazgo de equipos multidisciplinarios, Gestión Ejecutiva de Operaciones, Toma de decisiones basada en datos, Generación de ingresos, Desarrollo Comercial de Negocios, Liderazgo empresarial, Plan de ventas, Planificación de mercado, Liderazgo de equipos, Estrategia de mercadotecnia

Experience

Growth & Expansion Lead | Market Scaling & Commercial Operations

DiDi

2022-8 - Present · 4 yrs 2 mos

Área metropolitana de Ciudad de México

Leading market expansion and large-scale growth across Mexico City and Toluca. Own a commercial ecosystem of 10,000+ partners and 400,000+ active users, driving marketplace performance. Delivered +30% YoY growth, scaling operations from 60K to 120K orders and establishing a higher baseline. Built and scaled a 100+ commercial organization, designing structure, hiring strategy and performance frameworks. Designed and operationalized the “Neighborhood” growth model, integrating supply, demand and pricing into a scalable system. Transformed a local growth initiative into a repeatable playbook, later replicated across multiple cities and LATAM markets. Led cross-functional execution across marketing, operations and HR, aligning teams to deliver high-impact growth initiatives. Recovered underperforming segments and partners, driving incremental daily orders and improving marketplace health. Operate with full P&L ownership, balancing aggressive growth with long-term sustainability.

Market Launch & Expansion Lead | Northern Region

Tesla

2019-8 - 2022-8 · 3 yrs 1 mo

San Pedro Garza García, Nuevo León, México

Built and scaled Tesla’s market presence in Mexico from early-stage entry to multi-city expansion. Led market launch and expansion across key regions including Monterrey, Guadalajara, Mérida and Mexico City, enabling early adoption in emerging markets. Drove +280% sales growth in the Northern Region within 12 months, accelerating market penetration. Built and scaled commercial teams across multiple cities, establishing the foundation for long-term growth. Designed and implemented standardized operating processes at a national level, enabling consistency and scalability across locations. Developed and executed go-to-market strategies without traditional marketing budgets, leveraging partnerships and asset-based activations. Established strategic alliances with premium brands and key partners (e.g. Ferragamo, Louis Vuitton, Palacio de Hierro) to drive brand positioning and customer acquisition. Led cross-functional collaboration with internal teams and external stakeholders (property owners, government, infrastructure partners) to enable expansion. Contributed to infrastructure readiness and market development, supporting long-term adoption of electric vehicles. Improved customer experience and brand perception by +45%, strengthening loyalty and conversion. Progressed from Customer Experience Specialist to Regional Business Development Manager, taking on increasing leadership and market ownership responsibilities.