Joost Leijnse

Chief Operation Officer | Etos | Stores, Franchise & Supply Chain @ Ahold Delhaize

About

Senior retail executive with 20 years of leadership experience at Ahold Delhaize, currently serving as COO of Etos. Responsible for the operational performance, P&L and strategic development of a network of 550 stores (owned and franchise) and the end-to-end omnichannel supply chain.Proven track record in driving business transformation through an entrepreneurial approach, shaping strategy, building high-performing teams, delivering sustainable improvements in sales, market share, profitability, customer satisfaction and employee engagement across omnichannel operations.Recognized as one of the Next Generation Leadership 50 by MT/Sprout (2021).Outside of work, I enjoy an active lifestyle with my wife and two sons. I am passionate about endurance sports and have competed at Dutch national championship level in sailing, mountain bike beach racing and cross-country skiing. Personal highlights include completing the Vasaloppet in Sweden (90 km), multiple editions of the Alternative Elfstedentocht at the Weissensee in Austria (200 km) and the Haute Route Ski Tour from Chamonix in France to Zermatt in Switzerland. In summer I also completed the open-water swim from Den Helder to Texel.

Country

Netherlands

City

Amsterdam

Industry

Retail

Skill

Experience

Chief Operation Officer | Etos | Stores, Franchise & Supply Chain

Ahold Delhaize

2024-5 - Present · 2 yrs 5 mos

• Board member overseeing operational performance and strategic development of 550 stores (300 owned, 250 franchise) and the end-to-end omnichannel supply chain. • Lead cross-functional teams across store management, franchise operations, operational support, and supply chain, delivering sales growth, profitability, market share, customer satisfaction and employee engagement. • Direct omnichannel transformation initiatives, integrating stores, e-commerce and supply chain operations to drive operational excellence and business performance.

Vice President | Etos | Stores, Franchise & Formats

Ahold Delhaize

2022-2 - 2024-5 · 2 yrs 4 mos

• Board member with P&L responsibility for 550 stores, leading operational strategy and execution. • Developed store formats aligned with strategic objectives and led teams to implement market strategies. • Achieved measurable improvements in sales, customer experience, employee engagement and team performance.

Vice President | Albert Heijn | Store Support

Ahold Delhaize

2019-10 - 2022-2 · 2 yrs 5 mos

• Directed strategy deployment and operational support across all Albert Heijn stores. • Led 100 FTE and 6 directors, driving sales performance, efficiency and operational excellence.

Vice President | Albert Heijn | Store Operations

Ahold Delhaize

2017-11 - 2019-10 · 2 yrs

• Managed €3.5B sales across 230 stores (183 owned, 47 franchise) with ~24,000 employees, translating strategy into actionable operational plans. • Delivered sales growth, operational efficiency, customer satisfaction, employee engagement and built a performance-driven culture across store leadership teams.

Program Director | Albert Heijn | Franchise

Ahold Delhaize

2016-2 - 2017-11 · 1 yr 10 mos

• Improved franchise store operations and head office alignment, increasing franchisee satisfaction and collaboration.

Merchandising Director | Albert Heijn | Merchandising & Sourcing

Ahold Delhaize

2014-8 - 2016-2 · 1 yr 7 mos

• Developed Non-Food strategy (€780M) across multiple categories (kitchen & living, clothing & leisure, connectivity & services, office & entertainment, tobacco) and rationalized 1,144 products to boost profitability and efficiency.

Senior Category Manager | Albert Heijn | Merchandising & Sourcing

Ahold Delhaize

2014-3 - 2014-8 · 6 mos

• Launched Superfood category (500+ products, ~€18M sales), improving speed-to-market and assortment innovation.

Operational Manager | Albert Heijn | Store Operations

Ahold Delhaize

2010-10 - 2014-3 · 3 yrs 6 mos

• Managed 26 stores (€280M, ~1,200 employees) in Amsterdam South-West, improving sales, operations, customer satisfaction and employee engagement.

Store Manager | Albert Heijn | Store Operations

Ahold Delhaize

2007-12 - 2010-10 · 2 yrs 11 mos

• Led multiple stores in Amsterdam (Bilderdijkstraat, Ganzenpoort) and Katwijk, achieving sales growth, store remodels, team integration, customer satisfaction and employee engagement.