Jon Castro

Director of Sales, National Accounts @ Lorex Technology

About

Senior Sales and Account Leader with a strong track record of accelerating revenue growth and distribution expansion with major retail partners, including Canadian Tire, Costco, Walmart, Home Depot, Rona, and Home Hardware.

Country

Canada

City

Greater Toronto Area

Industry

Retail

Skill

Strategic Partnerships, Relationship Development, Sales Funnel Optimization, Costco, Walmart, Canadian Tire, Key Account Development, Strategic Account Growth, Procurement, District Management, People Management, Partner Relationship Management, Sales Management, Account Management, Business Development, Solution Selling, Product Management, Team Leadership, Team Management, Collaborative Leadership

Experience

Director of Sales, National Accounts

Lorex Technology

2025-7 - Present · 1 yr 2 mos

Lead channel sales strategies for Canadian and Mexico national retail channels.

Director of Key Accounts

Woodstream Corporation

2023-11 - 2025-7 · 1 yr 9 mos

Led sale strategies for Walmart, Home Hardware, Kent and Federated Coop. Built customer relationships with Buyers, Category Merchants and various their support teams.

Senior Manager, Key Accounts

Hisense Canada

2021-6 - 2023-11 · 2 yrs 6 mos

Led and managed top-tier key accounts including Costco, Wal-Mart and Canadian Tire. Responsible for Home Appliances and Home Comfort product divisions.

Director of Sales

Midea Canada

2019-1 - 2021-5 · 2 yrs 5 mos

Led national sales strategy for Midea brands and private-label kitchen appliances and air conditioning products, driving revenue growth, market share expansion, and key account leadership.