Jon Merkin

Director, Platform Insights & Analytics @ Roku Inc.

About

Here's something you won't read about anywhere on this page, but is at the core of who I am: I've been performing in rock bands since grade school. I co-founded and led The Shake for nearly ten years (theshakeband.bandcamp.com).

Country

United States

City

Englewood

Industry

Entertainment Providers

Skill

Digital Media, Digital Strategy, Online Advertising, Digital Marketing

Experience

startup advisor and investor

advisor & investor

2012-1 - Present · 14 yrs 9 mos

* Advise and/or fund exciting startups, most of which address challenges in the music world. * Amper Music * Audiokite/ReverbNation * Cuttime.fm * Datacrushers * Intercast/AmpLive * SocialRank * Treble.fm * World's Fair Productions * 8tracks * Successful Exits: Intercast (2016, acquired by AmpLive) * Audiokite (2016 * acquired by ReverbNation)

strategy intern

southwest invasion sxsw

2016-1 - 2016-5 · 5 mos

An innovative music marketing company that brings musicians, artists and consumer brands together. Producer of the annual Southwest Invasion event at SXSW Music Festival.

account associate

peer39 by sizmek

2009-5 - 2011-7 · 2 yrs 3 mos

Peer39 is the leading provider of data based on the content and structure of web pages for the purpose of improving the relevance and effectiveness of online display advertising.

global business development intern

sony music entertainment

2015-1 - 2015-5 · 5 mos

advertiser marketing intern

spotify

2015-5 - 2015-8 · 4 mos

manager, strategic relationships

crowdtap

2012-12 - 2014-7 · 1 yr 8 mos

Crowdtap is the leading social influencer platform, allowing marketers to activate their passionate consumers to drive unmatched social activity on and offline. Clients include Fortune 50 companies and leading agencies. Forbes named Crowdtap one of the Top 100 Most Promising Companies of 2013.

manager, client services

vizu

2011-7 - 2012-11 · 1 yr 5 mos

Brand advertising effectiveness simplified – reach the right people, influence their decision, and measure the impact in real-time, ensuring you can adjust as needed to maximize the return on advertising spend. Vizu Corporation provides the first real-time enterprise technology platform that allows advertisers and their partners in the digital media ecosystem – publishers, ad networks, exchanges, and demand side platforms – to collaborate around measuring and optimizing Brand Lift metrics, moving the advertiser's target audience through the purchase funnel from building awareness to creating intent and preference.

director, label analytics

sony music entertainment

2016-10 - Present · 10 yrs

Oct 2016-Dec 2017: Associate Director, Global Consumer Analytics Dec 2017-Jun 2018: Director, Global Consumer Analytics Jun 2018-Present: Director, Label Analytics

Education

columbia university in the city of new york

economics

2005-1 - 2009-1 · 4 yrs 1 mo

Activities and Societies: Dean's List

columbia business school

2014-1 - 2016-1 · 2 yrs 1 mo

Dean's List (Spring 2015, Spring 2016) Activities and Societies: President - Columbia Music Club, Leadership Team - Juranimal, VP - Startup Founders Club, Member - Entrepreneurs Organization, Technology Business Group and Media Marketing Association