Jon Doucette

As Product Photographer for Alex and Ani, I was responsible for shooting new and existing products as well as certain lifestyle images. I worked closely with our Art Director and stylists to create imagery that best represented the Alex and Ani brand to their customers. In this role I was in charge of lighting, shooting, and retouching all images. My photography was incorporated into all types of marketing collateral from editorial and ecommerce, to line sheets and in-store signage. It was essential that my photography was consistent and cohesive across all channels of marketing.

As Commercial Photographer for A.T. Cross, I was responsible for studio shots of new and existing luxury writing instruments and accessories. My photography was used primarily for advertisements, brochures, catalogs, and the company website. I worked directly with Product Managers, Product Designers, and the Creative Director to create promotional materials that enhance the iconic CROSS® Brand. I controlled all aspects of the company’s Commercial Photography from marketing concepts, budgets and execution, to lighting and post-processing. As Senior Graphic Designer, I created premium print and digital designs for Marketing CROSS® Brand products to a global audience. I worked with our Creative Director, Graphic Designers, and Senior Production Manager to produce high-end graphics for markets worldwide. Working alongside Marketing, I helped with developing strategies for growth in core and emerging markets. A good portion of time was spent with the Creative Director conceptualizing marketing and advertising campaigns and implementing our ideas.

Design of visual materials including photo-realistic simulations, advertisements, conference graphics, presentations, brochures, proposals, sales sheets, award submittals, newsletters, website, photography, and informative and instructional material through a variety of print and online outlets.

Graphic Design

Video & Multimedia Studies