John Mihaly

Driving force behind the deals affiliate business at PCMag, leading a dedicated team of writers, merchandisers, and a network of freelancers. Establishing new categories of content, editorial standards, and initiatives that contribute to significant revenue growth in the deals sector year over year.

• Broke ground on a new affiliate shopping area focused on parenting and baby/toddler/child content, writing several stories that generated $100K+ (and counting) in revenue

• Created original consumer product review content that helped readers make purchasing decisions based on budget and generated revenue via affiliate links • Edited “The Journal by BuzzFeed Reviews,” a companion section offering musings on consumer culture, unsolicited shopping advice, and practical tips for getting the most out of the products we recommend

• Developed editorial strategies and produced SEO-optimized content for a wide array of North Street clients ranging from finance and real estate to market research and jewelry/fashion • Created marketing content for North Street to promote thought leadership on branding and design (blog posts, white papers, one-pagers, social media, editorial calendar, etc.) • Conducted organizational research and stakeholder interviews for branding and messaging projects and distilled those findings into proposals, brand guidelines, and MSAs/SOWs

The Plunge is the #1 online destination for grooms: a wedding website written for men, giving them the advice and the tools to be better men, better grooms, and better husbands. • Acted as strategic editorial consultant on the relaunch of men’s lifestyle brand • Managed and mentored a start-up team overseeing their output to the highest standards • Implemented a management system (Kalo) to onboard and organize 100+ freelancers • Created and maintained an editorial calendar while steering and expanding brand identity • Developed new verticals with a focus on SEO-driven-, affiliate-, and sponsored content

• Deputy Editor of Thrillist’s largest editorial vertical, a team of 8 city editors, who publish a minimum of 70 weekly stories in 39 national and international cities • Top-edited stories for 36 cities, providing crucial final feedback to help editors grow while ensuring each article met brand standards • Established weekly team and one-on-one meetings that encouraged younger editors to think critically and work together to troubleshoot team problems and grow as a unit • Workshopped SEO analytics into actionable story concepts for regional audiences • Liaised with production and creative teams to optimize the overall quality of each final digital article

• Managed a team of young editors focused on creating sports- and pop culture-based content for social media and The Cycle website • Worked directly with sports agents to develop original, first-person stories for NFL, NBA, WNBA, MLB, and Olympic atheltes, “in their voice” • Evaluated editorial content proposed by contributors and selected pieces that are aligned with the brand voice

The M-Theory team tells the stories for brands that help define who they are in the marketplace by creating content using words, images, videos and social media to bring the voices of our partners to life. As the Editorial Director of M-Theory, I oversaw all of the editorial content and creative that we produce for clients such as The Glenlivet, Sears and more. • Launched an independent content-creation agency focused on brand storytelling that offered clients a range of services, including apps, web posts, social media, photography and eCRM programs • Oversaw all editorial and creative content produced for clients including The Glenlivet (the world’s #1 selling single malt scotch), Sears, and Dockers • Curated social media for The Glenlivet that exceeded all KPIs (tripled Facebook followers, launched Instagram quickly reaching 15k followers with no paid support)

• Developed extensive leadership experience as department head for billion-dollar global media/entertainment company while delivering profit in a challenging market • Transformed a downsized staff of 15 to increase output while raising the level of quality on a yearly schedule of 25 total issues for three publications • Launched fully interactive tablet and mobile editions of WWE Magazine on Apple, Android, and Kindle platforms that showed immediate profitability • Amplified the magazine content as a promotional tool for all areas of the company (live events, web, home video, merchandise, et al) • Grew the magazine’s social media presence to 365K+ followers on Twitter with no paid support

• Managed a staff of seven editors and supervised the production of all content appearing in five WWE publications globally • Implemented new editorial direction in partnership with the relaunch of WWE.com • Streamlined workflow to increase efficiency and inter-department communication • Developed exclusive content for partnerships with YouTube and WWE’s own OTT Network

• From the cover to the feature well, broadened the editorial direction of the title to include more lifestyle-based content across 13 regular issues and 6 special editions. • Built publication into the #1 sports title sold at Walmart • Launched seven foreign editions and WWE Kids Magazine

· Edited the technology, music, sports, and automotive sections, letters pages of a national, monthly, lifestyle magazine · Wrangled celebrities, athletes, and technical experts for interviews and advice-driven pieces · Created and maintained strong relationships and contacts within the technology, music, sports, and automotive industries · Grew a stable of dependable and talented freelance writers · Wrote ad sales calendars to coincide with more appropriate and seasonal coverage