John Glett

Leading the overall vision, strategy, and operations of BMC Switzerland, a premier global brand in cycling innovation and performance. Driving business growth, global market expansion, and strategic partnerships to strengthen BMC’s position as an industry leader. Overseeing and building cross-functional teams, fostering a culture of team spirit, excellence, and technological advancement in product development. Honored representing BMC Switzerland at major international events and within the cycling community, building strong relationships with stakeholders, athletes, and partners.

Overseeing all sales and marketing activities for Switzerland’s premium cycling brand. Driving business and brand development across multiple international markets, creating additional sales channels, and ensuring strategic growth. Managing the U.S. subsidiary to align global objectives with local execution. Focused on delivering innovative strategies that strengthen BMC’s position as a leader in performance cycling worldwide.

Responsible for all Specialized activities within the German-speaking markets. Lead of the DACH sales team (16 people), the Munich, Germany-based Retail Services and Marketing Team (17 people), and the Netherlands-located Inside Sales Team (7 people). Executed a retail-focused strategy with Concept Stores and Elite Shop partners as premium points of sale for the brand. Close collaboration with international product teams to develop the global product offering. Defined and executed the sales and marketing strategy for the Central European markets. Created premium event formats, activities, and trade show presence for industry retailers and consumers, including leading the presence at Eurobike Trade Show.

Sales Manager for Germany, Austria, and Switzerland for all brands of the Trek Bicycle Corporation / USA (Trek, Villiger, Diamant, and Bontrager). Led the sales force (13 direct reports)—successfully introduced new product categories, such as electric bikes. Contributed to marketing planning, activations, and event activities. Continuous market analysis and benchmarking for all product categories. Maintained close contact with the international product management groups in the USA, the Netherlands, and England to provide feedback on all product categories. Contributed to future product development. Implemented the first EU-based Concept Store. Rolled out the Pro-Shop concept.

General Manager. Developed and implemented a new strategic orientation for two existing retail outlets. Successfully transferred the company activity to a sport, adventure, lifestyle audience focus. Created and implemented a communications and marketing strategy. Established international sourcing options. Positioned the company among Switzerland’s leading outlet formats for sporting goods.

General Manager. Managed sales, reorganized operations, and led an expansion project to extend the company’s premises. Created and implemented a new communications strategy. Successfully positioned the company as a leading supplier of technical insulation, including innovative just-in-time, in-house logistic support with delivery to construction sites Switzerland-wide.

Product Manager for the manometry/precision engineering group of products comprising precision mechanisms for pressure, altitude, and depth measurements (including analogue measurement of blood pressure). Responsible for all sales in key markets (France, Germany, Italy, USA, and Latin America). Redefined production processes. Contributed to a new overall strategy for the Jost Group.

Operational, sales, and marketing management. Successfully positioned the Globe brand as a leader in the Swiss footwear market (lifestyle/skate sector). Managed and acquired international suppliers (Australia / Canada). Responsible for marketing and PR for the Swiss market. Expanded the sales network.

Responsible for sales in French-speaking Switzerland and parts of German-speaking Switzerland. From late 1994, expanded the role with coordination of the field sales team, planning and implementation of marketing and PR activities, event organization, and product launches. Achievements / Highlights: Established a dealer network for the Kona brand in French-speaking and parts of German-speaking Switzerland. Increased revenue through targeted sales and marketing initiatives. Represented the Kona brand at international trade shows.