John Martin

Leading the Americas field marketing organization for AECO SaaS portfolio, aligning campaign strategy, regional execution, and budget prioritization to revenue targets and corporate growth priorities. Own development of integrated demand programs, enterprise ABM initiatives, partner and industry activation, and customer expansion programs across Engineering, Construction and Owner/Operator audiences. Collaborate closely with Sales, Product, Channel Partner, Customer Success, and Corporate marketing to translate technical innovation into differentiated positioning and value-based messaging. Guide pipeline health analysis, funnel performance reporting, and investment optimization to improve marketing-sources and influenced revenue. Provide leadership and mentorship to regional and global marketers; establish governance, campaign frameworks, and repeatable best-practice programs that improve execution, quality, speed, and cross-functional alignment. Key Leadership & Business Impact: * Designed and deployed automated nurture and ABM workflows delivering 40% open rate, 10.9% CTR and +9% pipeline acceleration. * Launched and scaled Illuminate event program - generated $2.2M sourced & influenced pipeline and expanded executive engagement. * Introduced cross-functional regional campaign planning model improving ROI visibility and budget efficiency across portfolio initiatives. * Strengthened Sale alignment through content enablement and opportunity-level campaign targeting. * Recipient of Bentley Founders Award for Marketing Excellence (2024)

• Creation and implementation of environmental and sustainability marketing and communication strategies to ensure achievement of global business goals and priorities (on time, on budget) • Development and implementation of environmental lead nurturing campaigns • Support and collaboration with partners in the BU and regional teams in APAC, EMEAI and Americas • Optimized digital customer experience and interaction with goal of increasing page traffic, optimizing SEO/SEM and digital advertising performance, increasing lead generation and business opportunities • Launched Applied Social Media Channels • Increased PKI thought leadership in environmental market – established KOL relationships, conducted interviews (video, written content, blogs), participation in corporate CEO Water Mandate activities • Increased demand generation in support of global environmental revenue growth • Development of cross-selling opportunities with environmental consumables, supported relevant NPIs and established contact nurturing programs • Creation and promotion of environmental/sustainability marketing content and customer education pieces including white papers, application notes, brochure, blogs, videos, articles and customer stories Accomplishments: • Research, planning and incorporation of environmental sustainability messaging and strategy into Applied BU marketing planning and business/product development • Led the development of automated nurturing programs (email, social) for air, water, soil and microplastics – Open Rates 32.6% vs. Benchmark 18%; CTR 9.3% vs. Benchmark 1.0% • Creation and launch of EnviroChat video series (KOL interviews) – 800k+ impressions, 5750+ clicks • Expansion of PKI environmental social presence – increasing market share of voice - #3 overall vs. competitors, #1 for social • Creation, project management of Global Environmental Sciences Summit – 18+ hours of continuous content across all three regions, 25 KOL presentations, ~2000 leads (500 hot leads)

Wool and Wine tells the stories of the people behind unique pairings of yarn and wine – how they got their start, where they are headed and what has happened along the way. Captured in 175 stunning photos and featuring 12 family run wineries and 12 independent dyers from across North America and Europe, the book brings together yarn, wine, food recipes, knitting patterns and projects from some of today’s most prominent knitting designers in a fun, engaging package with a little something for everyone.

Renewable energy software solutions. Led marketing team supporting for-profit and non-profit company segment. Focused activities including the development of online (social, digital, web, blog) and offline (print, direct mail, events) marketing strategies, campaigns and metrics. Marketing tool design and creation. Strategic business development and market analysis. Corporate communications. Corporate leadership team.

Environmental sensors. Americas B2B marketing and communications responsibility for development and implementation of communications strategies, digital, print and social media advertising, tradeshows and events (webinars, seminars). Content development including customer stories, brochures, sell sheets, eBooks, videos, etc. Creation and monitoring of strategic metrics to gauge effectiveness of marketing programs. Identification and management of external strategic partnerships and vendors to support communications activities. Supported the expansion of business into Latin America and establishment of regional sales and marketing office in Mexico City. Management of four direct reports, including remotely, within region. Global collaboration with international sales, product management and marketing teams. Establishment of regional website planning and oversight including English, Spanish and Portuguese content.

World-wide marketing, communications and business development responsibility for B2B marketing, sales and strategic business development initiatives. Environmental, Food, Pharmaceutical markets. LC consumables, reagents, standards, kitted solutions. Responsible for external communications, web content development, media contacts, and press releases. Development of marketing/advertising campaigns (direct mail, print and electronic) and on-line customer experience. Development and implementation of collaborative research program designed to grow and expand key accounts and strategic partnerships. Monitoring of strategic metrics to evaluate success of various marketing and business development activities. Financial oversight and budgetary responsibility. Creation of all teaching and seminar materials relating to product areas (presentations, white papers, case studies). Management of cross-functional teams across matrixed organization focused on new product development and business development functions. Social media campaigns and video production.

Marketing, sales and strategic account development - environmental, food markets; LC and GC consumables, reagents, standards. Creation of marketing and sales support literature, web content and technical documentation. Technical presentations in support of new technologies and emerging applications. Cross-functional team lead focused on improving web-based customer interaction and retention. Internal training program creation for key market areas.

Environmental testing - drinking water, surface water, wastewater; soil. Drinking water security testing. Food safety testing. Analytical instrumentation - field/portable, lab, online solutions. Responsible for product development, marketing, communications and sales. Key account presentations and management. Production (via outside vendors) of all marketing collateral as well as web site content. Customer training. Press releases and media contact. Budget development and management. Creation of award winning print advertising campaign. Management of 5 direct reports (marketing, product management, and technical personnel).

Including classes: Decision Making in Global Econ, Marketing Decision Making, Employee Dev. Strategies, Foundation of Org. Leadership, Power/Politics Communication, Leadership Across Boundaries, Leading Organizational Change, Performance Management, Project Management, Ethics & Governance, Leadership Consulting