John L.

Brand Manager, responsible for the formulation of the entire market brand strategy Event Management, coordinated hundreds of online and offline activities User Operation, proposes a strategy to promote the implementation of user life cycle management SEM, management of placement strategies for search keywords such as Google and Baidu New Media Operations, coordinating the content production and release of all new media in the company Media PR, creating a media PR matrix with global influence Channel Ecology, creates a complete set of influential and all-round ecological cooperation chains for enterprises Short Video Operation, to create a phenomenal video content series and account matrix Social Media Operations, creating a social matrix based on X and LinkedIn, supplemented by Facebook, Youtube, and Instagram KOL Shaping, has created a group of influential KOLs in the industry for the company Official Website Optimization, reorganizing the business framework and content of the official website, creating basic conditions for the company's SEO Community Operations, help the company gather a group of ecological partners and customer groups who love products, making the company's influence more effective Enterprise PPT introduction, upgrade company introduction for enterprises, and sort out business introduction documents for each business line

CRM Operation, through Push, EDM and other means to reach users, conduct user life cycle management, improve user activity and repurchase rate Community Operation, creating a highly sticky user operation community for enterprises to continuously enhance brand influence KOL Expert Marketing, working with influencers to continuously expand users through brand promotion and influencer introductions Search operation User Fission&Referral, by setting attractive activity policies within the application, promotes the fission of old users and new users. New Customer Conversion, by setting up popular product recommendations, first order discount coupons and other activities to increase the new customer conversion rate SEO cultivation: attract traffic to the official website and communities by creating business-related content on social content platforms such as Quora, Reddit, Tiktok, and Facebook.

Design a data tracking platform, to analyze a series of data analysis such as PV and UV of various keywords, categories, products, click-through rates, conversion rates, etc. Big promotion product operations, support in Indonesia, Thailand and other countries many times during the big promotion period to deal with any problems and needs that may arise in platform search recommendations during the big promotion period Search recommendation strategy empowerment, representing the group’s search recommendation platform to empower Daraz and other e-commerce platforms in other regions Search front-end tile management manages the exposure of product information, label information, and price information of the tile module on the search results page. The title optimization project unites localization teams from various countries to open up the title keyword system with the Seller end and Taobao overseas warehouse backend to make search results richer. Search for relevant product operations, optimize algorithm background correlation matching capabilities, and improve algorithm accuracy through training data

Media buy management, builds the self-delivery team and channel delivery matrix of Facebook, Google and other big media, and is responsible for retention, CPI, ROI, etc. Business resource docking, docking with mobile phone manufacturers for pre-installation, flashing, negative screen cooperation, third-party store listings, opening up payment channels, music copyright cooperation and other resources. App store management, application version uploading and delisting management, app store landing page image, title, subtitle, text content optimization, etc. to increase search and display recommendations. Competitive product research, investigating the market strategies and product strategies of competitors such as Tiktok and Likee that have emerged during the same period. User operation: After sorting out the core seed user portraits, design user fission activities for seed users to promote the rapid growth of seed users. Localized content operation, building a local Indonesian photographer team, and building a local content guild to improve retention

Media buy management, builds the self-delivery team and channel delivery matrix of Facebook, Google and other big media, and is responsible for retention, CPI, ROI, etc. Business resource docking, docking with mobile phone manufacturers for pre-installation, flashing, negative screen cooperation, third-party store listings, opening up payment channels, music copyright cooperation and other resources. App store management, application version uploading and delisting management, app store landing page image, title, subtitle, text content optimization, etc. to increase search and display recommendations. Competitive product research, investigating the market strategies and product strategies of competitors such as Tiktok and Likee that have emerged during the same period. Competitors Analysis Community operations, maintaining the content operation of official channels on Facebook, YouTube, Instagram, X and other platforms, and creating attractive user stories. In marketing and public relations, when I encountered a problem that the legal department could not solve, I used market methods to get back US$200,000 for the company and avoid losses.