John Hooper

Trade Marketing Manager All Brands and Brand Manager for Oude Molen brandy and Jack Tarr rum. Main responsibilities • Managing and controlling POS throughout national warehouse infrastructure • Negotiating supplier contracts • Developed and implemented regional sales promotion activity • Regular interaction with sales teams Key achievements • Formulation of 3 to 5 year strategic brand plans. • Involved in initial quantitative and qualitative research on major brands • Maintained Oude Molen volumes and grew Jack Tarr volumes to 114% • Key brand contact in South Africa, managing a budget in excess of R5 million • Developed the Oude Molen website www.oudemolen.co.za • Developed annual Christmas Catalogue and Oude Molen gift packs • Developed new pack and label changes

2003 - 2005 Edward Snell and Company Sales Manager - Gauteng, South Africa Main responsibilities • Key brands being Oude Molen brandy, Wellington VO brandy, Skyy Vodka, Glenfiddich whisky, Grants whisky, Firstwatch whisky, Campari and Cinzano, Craighall wines • Budget management, Key account management and reaching and exceeding monthly sales targets • Managed the implementation of regional off and on consumption promotional activity Key achievements • Highest sales volumes nationally and winner of Wellington VO trip to Twickenham • Managed largest sales structure nationally with 15 sales personnel reporting daily • Developed innovative ideas and plans to grow sales