John Duncan

• Founded and lead a boutique branding studio focused on logo design and visual identity systems for startups and established businesses. • Partner with founders and leadership teams to define brand direction and translate strategy into scalable visual systems. • Lead end-to-end creative execution across logos, brand guidelines, packaging, marketing collateral, and launch assets. Impact • Built long-term client relationships through consultative creative partnerships. • Delivered brand systems that support growth, clarity, and recognition across channels.

• Lead creative direction and execution for consumer-facing marketing, product, and dealer assets across print and digital channels. • Manage and mentor a team of four designers while maintaining brand consistency and production quality. • Partner with Product Development, Marketing, and external agencies to uphold visual identity across campaigns. Impact • Managed a $625K+ annual print budget and oversaw production of 175K+ assets distributed to 655 dealerships nationwide. • Supported $1B+ in annual revenue through high-visibility product launches, dealer campaigns, and brand initiatives. • Led digital transformation of WaveRunner product imagery to modernize the product line.

• Developed and enforced visual standards to improve consistency across divisions. • Designed logos, trade show displays, advertising, and marketing collateral supporting major product initiatives. Impact • Launched a sustainability-focused campaign supporting a 100 percent waste diversion milestone.

• Designed integrated marketing assets across print, trade show, and retail environments. • Managed projects from concept through production and mentored junior designers.

• Led creative direction and production for event branding and promotional campaigns. • Coordinated vendors and internal teams to ensure on-time delivery.