Johanna Richer
Strategic Account Manager EMEA @ Ansell
About
Experienced manager in the Personal Protective Equipment (PPE) industry, with over 20 years of European-level experience in business development, strategic marketing, high-impact project management, supplier negotiations, and cross-functional leadership. Fluent in four languages (French, German, English, Italian) and highly skilled at operating in multicultural environments, I lead projects aligned with group strategy, focused on optimizing commercial performance, driving distributor network engagement, and building high-performing teams.
France
Greater Bordeaux Metropolitan Area
Wholesale
Organisation matricielle, Développement des fournisseurs, Partage des connaissances, Stratégie globale, Études de marché, Formation des salariés, Recrutement, Négociations avec les fournisseurs, Catalogues de produits, Departement Marketing, Opérations back office, Amélioration des processus, Vente, Développement commercial, Business-to-Business (BtoB), Développement de nouvelles affaires, Support technique, Approche Commerciale, Administration réseau, Coordination transversale
Experience

European PPE Market Manager
Lyon, Auvergne-Rhône-Alpes, France
Accountable to secure proper achievement of turnover, margin targets and share best practices within the Dexis European subsidiaries. • Coordinate, monitor and manage internal and external group relationships between Sales, Marketing & Logistic • Define Taylor-made business roadmap & development strategy • Provide business leadership in the negotiations with partner suppliers • Support national Safety Sales Directors / Safety Category Managers in their local implementation and business development

Group Supplier Manager
Europe
Intersafe a Lyreco company. Develop Strategic Partnerships with Group suppliers: contracts, negociation, KPI, SLA, pricing, conditions, sales actions. • Deploy contracts & support to local countries in developing sales opportunities.

Industrial Products Project Leader
Europe
• SALES Development and deployment of the Sales Strategy for the PPE (Personal Protective Equipment) product category across the 11 Lyreco subsidiaries in Europe. Coordination on European tenders. Support and driving of the International Sales Team on EU Tender - strategy approach, quotation & implementation. • MULTICULTURAL & CROSS FUNCTIONAL MANAGEMENT Animation of a local specialized sales community in Europe (15 Sales Manager) – yearly Convention, one to one, Newsletters, Group Communication, sharing Best Practices. • IT/SALES Set up of a Sales/Financial Reporting Tools

Business Development Manager & Marketing
Région de Hannover , Allemagne / Home-office
Market Survey for the German Market on PPE. Raising awareness of the executive committee. • MARKETING Building the 2016 PPE Lyreco Germany Catalogue. Product selection, layout, content. • SUPPLIER MANAGEMENT Connection with new Suppliers, negotiate contract, conditions, KPI, SLA, product selection, pricing, digital content. • SALES Support on National Tenders - visits, contracts, suppliers and pricing strategy, products selection and implementation. • HR Recruitment of a specialized sales team (PPE dedicated). • TRAINING Building of PPE training support (for 150 salespeople trained).

Project Manager Sales Marketing
Lille / Home-office
• MARKETING Building the 2015 PPE Lyreco France Catalogue. Product selection, layout, content. • SUPPLIER MANAGEMENT Connection with new Suppliers, negotiate contract, conditions, KPI, SLA, product selection, pricing, digital content. • SALES Support on National Tenders - visits, contracts, suppliers and pricing strategy, products selection and implementation. • HR Recruitment of a specialized sales team (PPE dedicated) • TRAINING Building of PPE training support (internal and external Sales team training session)

AREA SALES MANAGER / KEY ACCOUNT MANAGER
Sud-Ouest et France entière
• AREA SALES MANAGER (4 years) * Distribution - Management of the customer portfolio (South-West of France). Prospection, Sales, Sales Actions, Training, Implementation, Forecasting. * End-Users - Prospection and prescription in Industry (+ 200 pers.) Regional & National. Audit on workstations. Progress Plans with the Health & Safety (QSHE / Worker Council) department. • KEY ACCOUNT MANAGER (3 years) Management of 3 Buying Platform (DIY Group). Annual contract negotiations, Product Selection, Sales & Marketing Actions.

JUNIOR MANAGING DIRECTOR
Hungary / Germany / Austria
• Sales & Profit centre Management - DELTA PLUS MAGYARORSZAG Kft - HUNGARY (10 employees). Implementation of the group's strategy, policy and tools: Setting up of the sales department. Monitoring of key industrial accounts (+500 people). Recruitment / Training. Warehouse reorganization / Supply Chain Management / Set up of a reporting tool / Sales forecasting / data analysis. • PPE German Market Survey for the projection to set up a subsidiary. Distribution networks prospection. Search for strategic locations and Human Resources
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