Joe Hines

• Digital marketing agency, specializing in websites, social media marketing, SEO, search engine marketing, graphic design, videography, marketing plans, branding strategies, marketing programs, and tradeshow support, website maintenance. Experience in the following industries: • Food and Beverages • Pet Products • Healthcare • Medical technology • Architecture • Construction • Property restoration

• Created a successful firm that built websites, podcasts, blogs, social media campaigns and graphic design for small and medium size businesses in Southern California. • Responsible for a large-scale, integrated marketing campaign which successfully relaunched a national brand of refrigerated pasta into national grocery and natural foods distribution channels. • Created 7 New Internet display ads that improved click through by 74% over campaigns before my tenure. • Innovative leader for new branding on national education business that improved student consideration rates and led to the best fall enrollment period in over 10 yrs. • Planned and executed a marketing research program that narrowed potential interest to determine the appropriate products to bring to market. This saved money by focusing resources on products with the best potential for success.

Planned and Executed an Integrated Marketing Campaign to support the relaunch of the Monterey Gourmet Pasta Brand ● Managed a team of three direct reports. ● Planned and managed the company's first-ever on-line consumer concept study. ● Ten new items launched into conventional grocery store chains and natural food outlets. ● All new product packaging strategy which launched in 2012. ● Price sensitivity analysis and and comprehensive pricing strategy. ● Company's first advertising and consumer promotions program – print media, blogger campaign, new website, and trade promotions ● Profit and loss and marketing budget responsibility. ● All new marketing materials

• Developed marketing plans and marketing programs for nine Southern California campuses. • Responsible for lead generation and branding initiatives. • Content development and social media strategy, website development, content management, CRM programs • Established and implemented national marketing strategy targeting community colleges. • Led national street team program for local event-marketing with eleven direct reports. • Developed and managed student internship program with emphasis in social network marketing tactics.

• Developed consultation services in new product development and new channel penetration. Led to annual $800K in agency revenues. • Evaluate market potential for premium, gourmet produce in foodservice channel for Wild Rocket Foods, the sole produce vendor to Fresh & Easy Markets, Saved the client an estimated $350 thousand by recommending against it. • Led product innovation effort for Fresh and Easy in premium salad kit category which resulted in the initial product range at this retailer • Launched a public relations campaign for a major non-profit; campaign landed editorial coverage with TV stations in Los Angeles, Dallas and New Orleans and led to a 12% increase demand for the institution’s services in these cities. • Delivered comprehensive market study for a leading frozen food company that identified sales structure, target price points, product line requirements, buying cycles and bid processes for new channels. • Wrote and directed an infomercial-style DVD for a client in the candy jobbing industry that led to a 27% increase in number of distribution routes nationally.

Earned my BA in Business Administration.