Joe Faulkner-Edwards

I started a supplement company. The supplement failed. The shaker we built to mix it didn't. That pivot became PROMIXX. Fourteen years building. Millions of users. >15,000 stores. Decisions I'd make differently. What we figured out along the way: the point of consumption is the most important — and most ignored — moment in nutrition. The shaker isn't packaging. It's the last thing between the product and the person. Get it wrong and the best formula in the world loses. We build hardware that makes people want to use it every day. Because a product you actually reach for is the only performance product that works. I write about what building this has actually looked like. If you're a nutrition brand who wants hardware that does justice to what's inside the bottle — my DMs are open. Founder & CEO · PROMiXX · Building the nutrition hardware category