jocelyn rollerson

As a event committee member/volunteer, I assisting with the planning and execution of MADD's Annual Walk Like MADD. Much of my duties included coordinating volunteers and soliciting vendors/sponsors for the walk.

Wrote, designed, and distributed print/digital communications materials such as employee newsletters, brochures, RFPs, reports, case studies, social media postings, and flyers for more than 15,000 internal and external audiences - Created employee engagement programs, including team challenges, contests, video campaigns and mobile marketing to increase participation in wellness and benefit programs - Coordinated and managed logistics for client education workshops, including presenting at benefit enrollment meetings with 40 plus attendees per meeting

Develop and execute communications strategies to support the vision and goals of the internal IS organization, under the office of the CIO.

Wrote, designed and distributed communications collateral such as electronic newspapers, fliers, website content, RFPs, program reports and advertisements to communicate construction project updates and contractor opportunities - Coordinated procurement processes and outreach initiatives to increase contracts awarded to small, minority and women-owned businesses on state and federal public construction projects - Successfully implemented new processes to improve payment procedures, compliance tracking and tracking, accuracy of reports - Researched trends on industry practices and increased knowledge of federal, state and local policies

Wrote feature articles for inflight magazines

* Managed print, electronic and social communications, including design and distribution electronic newsletters, emails, social media sites, archiving events, photos, flyers and brochures, including Twitter, LinkedIn and Facebook. (i.e. @ulgdyp) * Assisted in planning and implement events to effect professional development, including conference with over 100 attendees. * Streamlined communications processes for efficiency, conducted ‘how to’ classes on using Twitter and Facebook pages and promoting brands. * Assisted the Public Relation’s Chair in maintaining media contacts and pitching media opportunities. * Managed development of content and creativity for website, www.ulgdyp.org.

During my time at Howland PR, I worked as a public relations consultant assisting with media relations responsibilities, administrative and event support. Upon graduation, I stepped into a consultant role where I wrote press releases, pitched news to gain coverage for clients and managed media relations efforts. At Howland PR, I learned the importance of diversity and inclusion communications for brands. I also gained exposure working in a public relations and communications agency.

As a freelance professional, I assist organizations with planning and executing communications initiatives including strategic planning, internet communications, public relations writing, and business to business marketing. Much of my client-base has included start-up companies, small businesses and non-profit organizations who have needed assistance with brand awareness and marketing strategy.

Activities and Societies: National Association of Black Journalists North Texas Daily Newspaper Coalition of Black Organizations