João Binda

Responsible for development the Yahoo Brazil's business relations with the advertising agency partners, build and solidify executive relationships and drive revenue growth.

Responsible for development the Verizon Media Brazil's (Yahoo!) business relations with the advertising agency partners, build and solidify executive relationships and drive revenue growth.

Responsible for development the Oath: Brazil's business relations with the advertising agency partners, build and solidify executive relationships and drive revenue growth.

Responsible for the relationship with advertisers and agencies, and managing the Account Managers team, focusing on optimization of the results of campaigns in different advertising platforms as Programmatic Media, Premium, Native, Mobile and Video.

Main responsibilities: Handling all clients in the agency – day-to-day processes, developments, proposals, strategic planning, analysis of specific markets according to each client’s segment. Involvement in all processes (both internally and with clients), managing analysis and measuring of campaign results. Integrating the departments within the agency, continuous introduction of the digital and its possibilities in all aspects of the business. Pitching for new business and new revenues (clients and prospects), leading the development of online campaigns for both Brazil and Latin America. Managing media and account teams on a daily basis. Main clients: Microsoft, Intel, Bradesco Bank, adidas, Disney, PwC, Embratur, Marfrig, ESPM, British Airways, Center Norte, Turner, LUPO.

Main responsibilities: Handling all clients in the agency – day-to-day processes, developments, proposals, strategic planning, analysis of specific markets according to each client’s segment. Involvement in all processes (both internally and with clients), managing analysis and measuring of campaign results. Integrating the departments within the agency, continuous introduction of the internet and its possibilities in all aspects of the business. Pitching for new business and new revenues (clients and prospects), leading the development of online campaigns for both Brazil and Latin America. Managing media and account teams on a daily basis. Main clients: ISOBAR, Bradesco Bank, adidas, MATTEL, adidas, PwC, Ultragaz, Lar Center.

Main responsibilities: Handling all clients in the agency – day-to-day processes, developments, proposals, strategic planning, analysis of specific markets according to each client’s segment. Involvement in all processes (both internally and with clients), managing analysis and measuring of campaign results. Integrating the departments within the agency, continuous introduction of the internet and its possibilities in all aspects of the business. Pitching for new business and new revenues (clients and prospects), leading the development of online campaigns for both Brazil and Latin America. Managing media and account teams on a daily basis. Main clients: ISOBAR, Bradesco Bank, PwC, Ultragaz, MATTEL, adidas.

Development of work in the interactive area such as: Introduction of the Internet and its possibilities for the whole agency Strategic planning and development of special projects Development of online campaigns for Brazil and Latin America Analysis of specific markets, according to each client’s segment Measure and Analysis of campaign results Prospecting Clients Main clients: Bradesco Bank, DELL, GVT, Level Up, Ultragaz, MATTEL, OLLA, Adria Foods.

Interface between the two agencies for developing interactive works for the clients of Leo Burnett, such as: Introduction of the Internet and its possibilities for the whole agency Strategic planning and development of special projects Development of online campaigns for Brazil and Latin America Analysis of specific markets, according to each client’s segment Measure and Analysis of campaign results Main clients: VISA Brazil and Latin America, Procter & Gamble, Gillette, Duracell, Warner Home Vídeo, Brasil Telecom, Editora Abril.

Development of work in the area of interactive media, such as: Strategic planning and development of special projects Development of online campaigns Analysis of specific markets according to each client’s segment Measuring and analysis of campaign results Main clients: VW, Pepsi, Embratel, VISA, AMBEV, Fedex, Gol Airlines, Claro, Mizuno, Havaianas.