joanna dalton

marketing controller

About

A successful and commercially minded high energy leader with a broad knowledge of FMCG gained through a long career with Tesco and more recently Fox’s Biscuits. A senior player with a proven track record in brand marketing, customer marketing and operations with the tenacity, commitment, wide skillset and the desire to succeed and deliver. A great relationship builder and developer of people with the key strength of leading cross functionally to deliver commercial growth, improved customer metrics and operational efficiencies.

Country

united kingdom

City

worcester

Industry

food production

Skill

Experience

head of hardlines support office

tesco plc

2006-1 - 2008-1 · 2 yrs 1 mo

Led a team to deliver a variety of projects to ensure the store operational side of the UK Tesco Nonfood business is able to support both customers and commercial teams.

extra format regional nonfood manager

tesco plc

2002-1 - 2006-1 · 4 yrs 1 mo

franchise area manager

the body shop

1998-1 - 2001-1 · 3 yrs 1 mo

assistant manager

marks and spencer

1997-1 - 1998-1 · 1 yr 1 mo

management trainee

marks and spencer

1996-1 - 1997-1 · 1 yr 1 mo

head of marketing for central european hardlines

tesco plc

2010-1 - 2013-10 · 3 yrs 10 mos

category manager â nonfood trade planning and nonfood customer plan

tesco plc

2008-4 - 2010-1 · 1 yr 10 mos

clothing manager and nonfood trading manager

tesco plc

2001-1 - 2002-1 · 1 yr 1 mo

marketing controller

fox's biscuits

2013-11 - Present · 12 yrs 11 mos

November 2013 – Present A member of the Senior Management Team of Fox’s Biscuits responsible wholly for the P&L of Fox’s Seasonal (number 2 in Sweet Biscuit market), AYR assortments (no 1 in market) and Special Treat (no 1 in market) portfolios – worth £80m+ GSV. With 2 direct reports and 2 indirect reports I also have full accountability for PR, Press and digital and a key support for the full 360 relaunch. Full strategic review of portfolio, business and P&L in order to ‘win’ at Christmas and grow our share within the Special Treat segment of category. Definition of 3 -5 year category vision & drivers, product portfolio management & architecture, communication strategy & activation, masterbrand re-design, ROB strategy for assortments, implementation of new pricing and promotional strategy, 3 year innovation pipeline development, ongoing 4Ps programme and SKU rationalisation. Development and implementation of ‘business stretch’ through step change export growth, capex proposals and new distribution channels.