estelle jin

digital account manager

About

Marketing and Communication professional

Country

china

City

shanghai

Industry

marketing and advertising

Skill

marketing, public relations, business development, marketing strategy, e commerce, advertising, product development, digital marketing, market research, merchandising, new business development, french, business strategy, marketing communications, marketing management, digital strategy, digital project management, retail, brand management, sales, key account management, online marketing, user experience design, online advertising, event management, international marketing, product marketing, market analysis, luxury goods, competitive analysis, business planning, film production, commercials, user experience

Experience

digital account manager

ff group

2016-5 - Present · 10 yrs 5 mos

communication manager assistant

volkswagen france

2006-9 - 2007-3 · 7 mos

interviews and translation works for photojournalist mattia insolera

www.mattiainsolera.net

2006-6 - 2006-8 · 3 mos

event project manager

china rendez-vous

2015-10 - 2016-3 · 6 mos

Organized vintage car show (Bund Classic) and yacht show (So Hainan) gala dinner event.

talent agent for international directors

sh premium

2013-3 - 2014-6 · 1 yr 4 mos

* SHP represents top international Directors, Cinematographers, Production Designers, and VFX Artists in the TVC/ advertising industry in Asia. * Organized animation film festival (www.panamanim.fr) with the support of the French Consulate. * Promoted film directors by presenting accurate roster to production houses / ad agencies. * Negotiated financial deals and contract terms on behalf of talents. * Updated social media, company website and mailchimp newsletter.

senior merchandising manager

glamour sales 魅力惠 mei.com

2009-12 - 2012-6 · 2 yrs 7 mos

* Increased sales revenues and grew vendor base (worked with L'Oreal, Estee Lauder, Coty, Eternal, LVMH, ADE, Luxottica, Chopard etc...). * Built assortment, negotiated product offer and sales terms to maximize revenue potential (reached average sell-through of 70%). * Monitored sales results, partner with vendors and marketing to create promotional campaign. * Daily coordination with shooting studio to ensure quality pictures, videos and product information. * Liaised with CRM to provide product training. * Developed Chinese consumer insights.

sephora brand marketing officer

sephora

2007-6 - 2009-11 · 2 yrs 6 mos

* Defined new product launch strategy (sku selection, naming, pricing, positioning, promotion). * Developed local limited edition for private label. * Created sales promotion techniques in store (discount, value set, coupon, GWP, POS displays). * Coordinated advertising campaign online (gaming, blogging, sampling) & offline (PR events) * Sales analysis and benchmarking. * Inventory management and order forecast. * Provided sales training (area & store managers, makeup artists). * Monitored the legal registration (MOH/ FDA certification) of new sku.